Supermom, a parenting platform with 20 million users in six Southeast Asian countries, offers parents price comparisons, communities and the chance to earn money by completing surveys. For brands, it gives them a way to conduct market research and collect first-party data, which is important as marketers prepare for a post-cookie world. The Singapore-based startup […]
Singapore-based Supermom helps parenting brands navigate a post-cookie world by Catherine Shu originally published on TechCrunch...