Evan Spiegel released a zero-fun informercial about Snapchat‘s ads today, extolling the virtues of “3V: vertical video views” in a way that would bore most of his users to tears. From a bland office couch, Spiegel explains how Snapchat’s full-screen ads slot between its content while Facebook and YouTube’s are either annoying pre-rolls or only fill part of the… Read More...
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Snapchat Pauses Being Cool To Give Advertisers The Hard Sell
techcrunch.com