Starbucks is today officially introducing Starbucks Odyssey, launching later this year — the coffee chain’s first foray into building with web3 technology. The new experience combines the company’s successful Starbucks Rewards loyalty program with an NFT platform, allowing its customers to both earn and purchase digital assets that unlock exclusive experiences and rewards. The company […]
Starbucks details its blockchain-based loyalty platform and NFT community, Starbucks Odyssey by Sarah Perez originally p...