Статьи по тегу «PR»

Примеры форматов публикаций для вашей PR-кампании... →

Примеры форматов публикаций для вашей PR-кампании... →

Posted by bsmarketerContent promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. 1. Use content to fuel social media distribution (and not the o... →

Такая PR-активность основана на популярных сегодня видео и мемах на тему Like a boss... →

Robinhood, the U.S.-based “zero-fee” stock trading app and cryptocurrency exchange, is stealthily recruiting for a new London office ahead of plans to eventually launch in the U.K., TechCrunch has learned. According to sources within London’s thriving fintech industry, Robinhood is hiring for multiple U.K. positions. These span recruitment, operations, marketing and PR, and customer support. […]... →

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so today, a company that has grown its business around public relations services has acquired a social media management company to make […]... →

Лучшие кейсы международной премии European Excellence Awards... →

Партнер и директор по digital- и social-коммуникациям агентства Ketchum о PR-трендах 2019 года... →

Социальная сеть Facebook опровергла обвинения в том, что она сотрудничает с фактчекинговыми организациями не для борьбы с фейковыми новостями, а для PR. О том, что Facebook использует фактчекинг для «кризисного пиара», заявила бывшая сотрудница Snopers – организации, которая занимается проверкой фактов для разоблачения дезинформации в новостной ленте Facebook. В статье, опубликованной The Guardian, эта сотрудница […] Сообщение Facebook опроверг обвинения в использовании фактчекинга для PR появились сначала ... →

«Обзор рынка труда и заработных плат в России в 2018 году» от международной рекрутинговой компании Hays... →

Интервью с руководителем PR-подразделения международной компании «Метафракс» Марией Коноваловой... →

Wix is taking a big step beyond website building today with the launch of a suite of products called Ascend. PR Manager Matt Rosenberg explained that just as Wix was founded with the aim of “demystifying and democratizing how you get online,” Ascend has a similar mission: “You don’t have to be a developer and […]... →

Андрей Баранников стал членом Зала Славы ICCO... →

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You don’t have to follow the financial technology industry or work with developers in faraway lands to know TransferWise, arguably the world’s leading peer-to-peer money-transferring startup. Thanks to its presence in over 70 countries, low-cost rates for moving money internationally and, of course, its famous “nothing to hide” PR campaign that featured its semi-naked employees […]... →

PR-агентство Идеи&Решения провело аудит сообществ наиболее известных в России брендов в Facebook и ВКонтакте. Официально верифицированы социальными сетями 22%. При этом 29% брендов не обозначили свое присутствие в FB и VK на официальных сайтах. «В начале года мы проводили замер известности брендов более чем на 80-ти рынках России. Результаты этих исследований использованы для оценки уровня […] Сообщение Верификацию Facebook и ВКонтакте в России прошла лишь пятая часть ведущих брендов появились сначала на Se... →

Posted by MiriamEllisThis article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. But what can local SEO practitioners do once they’ve got these formal listings created and a system in plac... →

Sostav о том, какими кадровыми назначениями и переходами запомнился этот год в маркетинге, PR и компаниях... →

Scooter startup Lime has sought to back peddle on an explanation given by its VP of global expansion late last week when asked why it had hired the controversial PR firm, Definers Public Affairs. The opposition research firm, which has ties to the Republican Party, has been at the center of a reputation storm for Facebook, […]... →

Scooter startup Lime has confirmed it hired Definers but claimed it didn’t know the controversial PR firm would try to smear its rivals. The company was speaking during an on stage interview here at TechCrunch Disrupt Berlin. Definers was recently revealed to have carried out so-called ‘opposition research’ on entities critical of Facebook . Including […]... →