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John Mueller said in this morning's video that Google has changed how it handles soft 404 detection saying it looks at desktop vs mobile differently but in Search Console only reports what it shows in mobile and not on desktop. So if Google sees your mobile site showing a soft 404 for a specific page, it will label it as such but the desktop site might still show up in the search results for that page. John said this is new and kind of surprised him when he heard it.... →

Google has a disavow tool, a tool that reluctantly launched in 2012 that lets you tell Google which links you don't want them to count that are pointing to your site. It turns out, there are a number of SEOs that end up disavowing their disavow tool - which has no impact on anything - but it is done.... →

Google said that starting in August 2021 it will change its insufficient contact information policy in the Google Merchant Center guidelines from having two forms of contact information, to only one form of contact information on your site.... →

As companies look for ways to respond to incidents in their complex micro services-driven software stacks, SREs or site reliability engineers are left to deal with the issues involved in making everything work and keeping the application up and running. Rootly, a new early stage startup wants to help by building an incident response solution […]... →

Google's John Mueller told one publisher that "it's possible that there's just no SEO solution" to your Google ranking issues. He said sometimes it is not a technical or link building issue, sometimes it has to do with your content and your product and that "the site strategy is now obsolete."... →

Google's John Mueller said that spammy links to your site would not be the cause of soft 404 errors being displayed in Google Search Console. Honestly, I've never heard of this theory before, so it is new, and I figured I would share it. But I do not fully understand why someone would think spammy links would cause soft 404s.... →

Are pages that are found in the Google Search Console coverage report, under "excluded" and labeled as "Crawled - currently not indexed" a sign that there are quality issues with not just those pages but also the site? Maybe. John Mueller of Google responded to Ori Zilbershtein implying that this may be such a sign.... →

Google has vastly expanded its help document on how various redirects impact your site's performance in Google Search. The document even mentions "Crypto redirects" which to me seems like a new term but just means a way to communicate in normal language that a page was moved.... →

Toca Football, a nine-year-old, Costa Mesa, Ca.-based company that operates 14 sports centers across the U.S. that are focused on soccer training, has raised $40 million in Series E funding to roughly double the number of facilities that are now up and running in the U.S., as well as to open a site in the […]... →

Do you think Google thinks about how webmasters, SEOs, site owners, publishers would react when it confirms a Google Search algorithm update, prior to announcing it? Does Google think about the worry, fear or anxiety it might cause by confirming or pre-announcing an update?... →

John Mueller of Google confirmed what most of you SEOs already know, that it can take Google "several months" to understand quality changes that are made to a site. John Mueller said on Twitter "making significant quality changes across a site takes time to be picked up & reflected in search." "These things often take several months to be reprocessed & reevaluated," he said.... →

John Mueller from Google said on Twitter that Google does not have the concept of page authority. "We don't have a notion of page authority," John Mueller said. How does this differ from maybe site quality, well, that is a good question.... →

Google has released several updates to both the robots.txt documentation and the structured data documentation last Friday. Here is a list of those changes from Google's site.... →

Igor Bonifacic Contributor Share on Twitter Igor Bonifacic is a contributing writer at Engadget. According to BuzzFeed News, Democratic Senator Ron Wyden and Representative Ted Lieu will introduce legislation later today that seeks to restrict police use of international mobile subscriber identity (IMSI) catchers. More commonly known as Stingrays, police frequently use IMSI catchers and cell-site simulators […]... →

Canoo, the electric vehicle startup that recently became a publicly traded company through a merger with a SPAC, plans to build a factory in Oklahoma that will employ up to 2,000 workers, newly appointed CEO Tony Aquila said Thursday during the company’s investor day presentation. The factory will be located on a 400-acre site in […]... →

Google has published its most recent Search Off The Record podcast, and it is filled with a lot of good nuggets like always, but I wanted to highlight one part of it where Gary Illyes from Google said that "there isn't all that much trick in search." Meaning, even for those that work inside Google, there aren't that many ways to trick Google to rank your site better.... →

I am not sure why there are such extreme divisions in the SEO industry around site level vs page level signals. Some say Google only uses page level signals for rankings and some say Google uses both, page and site level signals. The reality is there is truth to both of those arguments but to outright say Google does not use some overall site higher level signals would be wrong.... →

I do a ton of site command searches, I do this to find content on specific sites, and I've noticed over the years is that the results I get from Google before and after a core update can be impacted for those site commands. So I asked Google if I am crazy for thinking this or if this makes sense. Gary Illyes from Google didn't say I was crazy.... →

A site that lets you do online HTML editing has supposedly received a manual action for unnatural links. So what the site owner did was post a notice to its user base in a big box saying "goodbye" that the site "has been penalized for unnatural link building and soon it will be removed from Google Search."... →

Google announced on June 10th that it has deprecated support for critic review markup schema and structured data. Google said "we initially tested critic review markup with a group of site owners, and ultimately found that it wasn't useful for the ecosystem at scale."... →