The tactics behind The Athletic’s breakout success in sports subscriptions

00:19 01.11.2018
Local newspapers may be shuttering and people may be consuming most news on social media, but don’t tell Alex Mather that a subscription news publication can’t grow like a unicorn startup. His 2-year-old sports publisher The Athletic has gained over 100,000 paid subscribers (60% under age 34) and has a 90% retention rate. Having already raised […]...
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