Working together to filter automated data-center traffic

Today the Trustworthy Accountability Group (TAG) announced a new pilot blacklist to protect advertisers across the industry. This blacklist comprises data-center IP addresses associated with non-human ad requests. We're happy to support this effort along with other industry leaders"Dstillery, Facebook, MediaMath, Quantcast, Rubicon Project, TubeMogul and Yahoo"and contribute our own data-center blacklist. As mentioned to Ad Age and in our recent call to action ,...