X runs ‘timeline takeover’ ad promoting anti-trans film

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media non-profit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of […] © 2023 TechCrunch. All rights reserved. For personal use only....