Свежие новости и отзывы о Yahoo

Директор по развитию Yahoo Жаклин Ресес покинула свой пост. Она перейдет в Square — компанию основателя и гендиректора Twitter Джека Дорси, которая занимается мобильными платежами, сообщает Bloomberg со ссылкой на источников, знакомых с ситуацией.... →

Square filed for a long-awaited IPO this week, and the payments firm has reportedly nabbed a big name to help it go public: Yahoo’s chief development officer Jacqueline Reses. Read More... →

Just days after payments company Square finally filed for IPO, it’s reportedly hired Yahoo’s chief development officer, Jacqueline Reses, in a boost to its executive team headed by founder Jack Dorsey — who was confirmed earlier this month as the new chief executive of Twitter, the other company he cofounded. If the report by Bloomberg is true, […]... →

Аналитическая компания comScore опубликовала отчёт о рынке десктопного поиска в США за сентябрь 2015 года. Сочетание данных comScore и цифр, недавно озвученных Google в отношении объёмов мобильного поиска, свидетельствует о том, что совокупный объём поисковых запросов к Google достиг своего исторического максимума. По сравнению с предыдущим месяцем, доли основных поисковых систем на рынке десктопного поиска в США практически не изменились: Google занимает 63,9%; Bing – 20,7%; Yahoo – 12,6%. Год назад доля... →

Yahoo on Thursday launched a new mobile mail app that allows you to integrate multiple accounts and rid yourself of passwords. Although the app for the first time supports other email providers, it does not support Gmail or enterprise Outlook accounts. So it’s a great tool for receiving all the emails on those Yahoo, personal Outlook, Hotmail or AOL accounts you never… Read More... →

In honor of Yahoo Mail’s 18th birthday, the company is announcing a major update to the mail client. In addition to a new interface, the app is designed to be more intuitive than previous versions. The update includes new design elements as well as new contact forms with more nuanced information, a more secure inbox, search filters, an undo-button, the death […]... →

Facebook, Google, Yahoo — the pillars of the social revolution were all started by college students in their dorms. This was 10, 20 years ago. In the past decade, the proliferation of youth-centric startups prevails — and even flourishes. A constantly increasing 54 percent of millennials desire to start a business, according to the Kauffman Foundation, and the number of new… Read More... →

Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's Gemini platform.... →

Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's Gemini platform.... →

Posted by Paddy_MooganThe following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download. This chapter, entitled "The Anatomy of a Link," offers deeper insight into what makes for a quality link. Enjoy! Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for a... →

Tumblr is pulling a Yahoo. For a month now the social blogging site has reached out to inactive users, warning them that if they don’t reactivate their accounts within two weeks, Tumblr will “allow their URL(s) to expire.” The move comes straight from Yahoo’s playbook: In 2013, it released usernames unused for more than 12 months back […]... →

В III квартале 2015 года рост затрат на поисковую рекламу в США замедлился до 12%, сообщается в отчёте Ignition One. Тенденция спада наблюдается уже два квартала подряд. В качестве возможных причин замедления роста аналитики компании называют фактор сезонности и нежелание рекламодателей вкладывать средства в Yahoo Gemini в связи с ограниченными возможностями этой рекламной сети. В результате поисковой сделки между Yahoo и Bing большинству рекламодателей, в связи с ограничениями Gemini, стал недоступен зна... →

Компания Yahoo запустила две новые опции ретаргетинга в рамках платформы Gemini: ретаргетинг на посетителей сайта и на пользователей приложений. В числе других нововведений также значатся новые инструменты для измерений. Ретаргетинг на посетителей сайта Для настройки этого вида ретаргетинга в Yahoo Gemini надо добавить на сайт отслеживающий код, что довольно просто сделать в рамках интерфейса платформы. Затем на основе полученных данных можно быстро сформировать аудиторию для ретаргетинга, основываясь на ... →

... →

Global Marketing News - 5th October 2015 Entertainment wins digital eyeballs in Canada Entertainment websites are the most popular type of website for Canadian web users to visit at least once a week, according to research by Yahoo Canada. The research revealed that three quarters of Canadian internet users accessed entertainment websites at least once a week. Lifestyle websites came in second place, at just over 60%. Travel websites came in third place at 53%. Finance,... →

Posted by TrentonGreenerGoogle Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It’s not that we don’t want to use all of the functionality of this great product, but that we're unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities. That's how it felt when I first found GA’s "Data Import" feature. I h... →

Бюро интерактивной рекламы (IAB) объявило о создании рабочей группы и информационного сайта, призванных помочь издателям в борьбе с блокировщиками рекламы. По мнению директора подразделения Technology Lab IAB Скотта Каннингема (Scott Cunningham), блокировщики не дают издателям, особенно мелким, нормально работать. По данным совместного отчёта Adobe и PageFair, вследствие установки такого рода плагинов в браузерах, в 2015 году издатели потеряли $21,8 млрд дохода. В отрасли ходили слухи о том, что IAB намере... →

A while back, Yahoo quietly made the code to Omid, an open source transaction processing system for the Apache HBase Hadoop big data store, available on GitHub. This is the same software the company uses internally to help it power thousands of search transactions per second. Until now, the company remained rather subdued about this project, but with the latest update, launching today, Yahoo… Read More... →

Yahoo recently donated 200 servers to Howard University, a historically black university, and The University of Texas at El Paso, where the majority of the students are Mexican-American. This is the first time Yahoo has donated servers to The University of Texas at El Paso, and the second time Yahoo has donated servers to Howard — the first time was in 2013, when it donated 125 servers… Read More... →

As you can see from the picture above (click on it to enlarge), Google has added the URL of the site mentioned in the knowledge graph, when the query is navigational. So searching for [fox news], [pbs], [yahoo], [bp] and other brands...... →