Younger consumers use two or more apps for streaming music, mobile messaging, says Nielsen

17:13 21.08.2017
Millennials’ reputation for a lack of brand loyalty extends to digital services, according to a new report out from Nielsen this morning. The measurement firm’s latest study looks into how the generation consisting of 18 to 34-year-olds uses communication apps and streaming music services, among other things. The report found that this demographic is highly engaged with digital… Read More...
Теги: Digital
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