YouTube shutting down Indian social commerce app Simsim

YouTube is shutting down its live social commerce app Simsim less than two years after acquiring the Indian startup but insists that it’s committed to building “a seamless shopping experience for viewers and supporting creators’ businesses.” Simsim helped small businesses in India transition to e-commerce by leveraging the rising popularity of video and creators. The […] YouTube shutting down Indian social commerce app Simsim by Manish Singh originally published on TechCrunch...