Свежие новости и отзывы о Youtube

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Видеохостинг обзавелся товарными объявлениями в видео, рекламой приложений и аналитикой Brand Lift  ... →

Товарные объявления в видео, реклама приложений и аналитика Brand Lift 

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Видеохостинг представил новые рекламные возможности... →

Google анонсировала появление рекламы в YouTube с возможностью перейти к покупке товара. Об этом компания сообщила в своем блоге.... →

Google анонсировал предстоящий запуск нового рекламного блока в YouTube – объявлений с опцией покупки (Shopping ads). Тестирование нового формата будет начато этой осенью. Нововведение призвано привлечь рекламодателей к использованию YouTube для продвижения своих товаров и дать возможность потребителям начать процесс покупки прямо из рекламного видео. После запуска пользователи во время просмотра видео в YouTube начнут видеть информационную иконку в правом верхнем углу ролика. Нажатие на неё приведёт к по... →

Over the past 10 years of YouTube, video viewership has come a long way. In fact, according to new commissioned custom research conducted by Nielsen, the time 18-49 year olds spend on YouTube grew by 44 percent, while the time they spend watching traditional TV fell by nearly 10 percent over that same time period. YouTube has become the place the world comes to watch, share and engage with video. And we want to keep creating even better experiences for the viewers,... →

YouTube videos are going to get more shoppable, with the company announcing a new ad unit today called Shopping ads. The Google-owned video site has been moving in this direction for the past few months, with the introduction of Cards for related content (including merchandise) and the launch of TrueView for shopping, which allows advertisers to automatically turn their Google merchant… Read More... →

YouTube is leaning more heavily into ecommerce with a new tool called Shopping ads. The feature will allow consumers to shop products referenced in a video. Latley, Google is very keen on e-commerce. In the last several months it started fiddling with buyable ads on YouTube and announced a new buy-button to help consumers directly purchase search results. Already, YouTube has made […]... →

Up to anything special tonight? No? Well, how about bringing a multi-talented producer and two of Britain's fastest-rising DJs home for a live performance? Tonight, the dynamic DJ duo Disclosure will unite forces with powerhouse producer James Corden for the next American Express Unstaged concert on YouTube. That's right"the actor,... →

Posted by ryanwashereIn my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here's an interaction I used to have five times a day. *Phone rings* Me: "This is Ryan Stewart with WEBRIS. How can I help you?" Caller: "I'm looking for SEO for [domain.com]. I want to rank for "[keyword terms x, y, and z]. Can you guys handle that?"Me: I'm over it. I'm tired of explaining to people SE... →

Ежемесячная плата за использование видеохостинга составит 10 долларов... →

Google AdWords объявил о запуске двух новых продуктов: Customer Match, который позволит рекламодателям нацеливать рекламу на существующих клиентов с помощью списка email-адресов; и универсальных кампаний для приложений (Universal App Campaigns). Customer Match позволяет загружать в сервис списки email-адресов и соотносить их с авторизированными пользователями Google в Gmail, Поиске и YouTube для показа им рекламы. Новый функционал будет доступен в ближайшие недели. Старший вице-президент по рекламе Google... →

Обозреватель vc.ru разобрался в феномене китайского аналога YouTube — видеохостинга Youku. Сервис, созданный в 2006 году, уже по некоторым показателям обогнал YouTube, а в будущем стремится стать одной из самых масштабных компаний в Китае.... →

As Ad Week rolls into New York, the tech giants are rolling out their ad product news. Today Google announced new products that move it further into Facebook-style targeting territory, with a new product called Customer Match that will let advertisers upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. Google is also ramping up its game in app… Read More... →

Изменение рефереров в AdWords, день рождения и новый дизайн Яндекса и неожиданные факты о ботах на YouTube

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Flash suffers another blow. Emmet Shear, chief executive officer of Twitch, announced that the game-streaming site will switch over fully from Flash to HTML5 in the second quarter of 2016. This is another blow for Flash, which is losing support across the Internet. YouTube already switched over to HTML5. Twitch originally announced plans to lose […]... →

Twitch just strayed into direct competition with YouTube. Emmett Shear, chief executive of Amazon’s Twitch division, announced at the TwitchCon convention today that the company will add video uploads and playlists in 2016. Twitch has more than 100 million monthly active users for its gameplay livestreaming service, as well as 1.7 million live broadcasters. But […]... →

Predictive search is nothing new, but as YouTube has grown to the second-largest search engine, it's spread to video. Does that help it? Experts say yes, both in direct and indirect ways.... →

Predictive search is nothing new, but as YouTube has grown to the second-largest search engine, it's spread to video. Does that help it? Experts say yes, both in direct and indirect ways.... →