Zeta Global acquires Boomtrain to bolster its machine learning tech

16:00 18.07.2017
Zeta Global, the marketing automation platform founded by David A. Steinberg and former Apple CEO John Sculley, today announced that it has acquired Boomtrain, a machine-learning centric marketing platform. Sources close to the company tell us that the price of the acquisition was between $35 million and $40 million. Boomtrain had raised a total of $14.77 million before today’s… Read More...
Теги: Apple
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