EBay today finalized the sale of its previously announced eBay Enterprise business. As part of this deal, Zeta Interactive, the big data-driven marketing firm co-founded by David Steinberger and former Apple and Pepsi-Cola CEO John Sculley, today announced that it has acquired the CRM division of eBay Enterprise. Sources close to the two companies tell us Zeta Interactive paid about $80 to… Read More...
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Zeta Interactive Acquires eBay Enterprise’s CRM Business
techcrunch.com