Posted by Cyrus-Shepard[Estimated read time: 11 minutes]
How fresh is this article?
Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
In 2003, Google engineers filed a patent named Information retrieval based on historical data that shook the SEO world. The patent not only offere...