Свежие новости и отзывы о Moz

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Search Engine Journal и MOZ представили результаты ежегодного опроса SEO-специалистов о состоянии отрасли... →

Viral content marketing is often unpredictable. Why does some content go viral while other content falls short? To discuss viral content, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro, founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide […] The post Why Some Content Goes Viral (And Some Fails to) with Rand Fishkin appeared first on Internet Marketing Ninjas Blog.... →

This week in search...... →

Yesterday afternoon Moz's home page was removed from the Google Search results after Google processed a fraudulent (or mistaken) DMCA takedown request. Moz is now back, within 12 hours from when Google learned about the issue - but there is no response from Google on how this could have happened as of yet.... →

Search Engine Optimization includes lots of components, from site technology to content and links. But what are most SEO strategies missing? To discuss SEO, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro, founder and former CEO of Moz and author of Lost and Founder: A Painfully […] The post Product-Driven SEO: What Most SEOs Are Missing Out These Days with Rand Fishkin appeared first on Internet Marketing Ninjas Blog.... →

Search Engine Optimization includes lots of components, from site technology to content and links. But what are most SEO strategies missing? To discuss SEO, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro, founder and former CEO of Moz and author of Lost and Founder: A Painfully […] The post Product-Driven SEO: What Most SEOs Are Missing Out These Days with Rand Fishkin appeared first on Internet Marketing Ninjas Blog.... →

Search Engine Optimization includes lots of components, from site technology to content and links. But what are most SEO strategies missing? To discuss SEO, Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro, founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand has not been doing SEO for about... [Read More...] The post Product-Driven SEO: What Most SEOs Are Missing Out The... →

Исследование данных ссылочных индексов Serpstat, Ahrefs, MOZ, Megaindex, Semrush и Majestic... →

Корреляция с ранжированием ссылок и бренда. Исследование Moz... →

On Friday news broke that Moz has been acquired by iContact, subsidiary of J2 Global. The financial details of this acquisition were not disclosed and the news about this came to a shock to many, although, we all know the goal in the past several years was to likely sell the company.... →

There was an interesting thread on Twitter about DA, Moz's domain authority metrics. In short, a blogger named ChloÃ<< wanted advice on getting her blog's "domain authority up." John Mueller of Google made a joke that DA is not important and Google doesn't use it but she came back and wrote "it is the most important metric for brands, it's the first thing they ask for, and if it's high enough they ask for your stats."... →

Posted by Cyrus-ShepardLink building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking. And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all. For many, link bu... →

Posted by Nadya_KhojaThe events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy. What is empathetic marketing? Empathy is the ability to see events and situations from another’s perspective — to put yourself in their shoes. For brands, empathetic marketing is about seeing the world through the user’s poin... →

Posted by Cyrus-ShepardIs a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Welcome, Moz fans, to a new edition of ... →

Posted by cheryldraperCome one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more! We know SEO doesn't stop — searchers keep o... →

Posted by Brie-E-AndersonWebsite analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities. Track Core Web Vitals Google has verified that Largest Contentful Paint (LCP), First Input Delay ... →

Posted by Dr-PeteOn February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C'MON, GOOGLE! I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! Is there anything we can le... →

Posted by MiriamEllisGoogle must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding. Small wonder that confusion arises in dialog about aspects of local search. You, your agency coworkers, and your clients may find yourselves talking at cross-... →

Posted by SarahBirdWe condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident. We must acknowledge the widespread examples of violence and prejudice, bigotry, and intolerance that have been building for some time. We've seen... →