Свежие новости и отзывы о Moz

Posted by anthonycoraggioPaid search management is a great component of your marketing to outsource or delegate to a specialist. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. When your time is already at a premium, finding a qualified agency can make a world of difference. Here are some questions to help you choose how to resource your online advertising needs. Wher... →

Posted by Liam_CurleyThere are many articles on domain structure for international sites. Many, if not all, recommend the use of ccTLDs due to the geo signals they send to Google; but I’ve read very few articles that substantiate this type of claim with a... →

Posted by randfishKeyword Research is a very different field than it was just five years ago, and if we don't keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today's Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! What do we need to chang... →

Posted by SEOHackerIf you have a blog, but feel that your visitor's engagement with your blog is minimal at best, then this post is for you. In this post, we're going to look at eight ways you can increase blog engagement for more comments, social shares,... →

Posted by DannyCaveToday’s SEO tools make it easier for the non-programming SEO to perform complex tasks. This article is about the newest category of such tools that simplify a complex process: extracting data from the web. I’ve been in SEO/digital marke... →

Posted by Omri_YacubovichEmotional impulsiveness is the number one driver of purchasing decisions. And most consumers don't even realize it. In fact, 95 percent of all purchasing decisions (both online and offline) take place in the subconscious mind, acc... →

Posted by Trumplier Ad blindness is one of the main reasons publishers must rethink their monetization strategies. When it comes to dealing with this phenomenon, advertisers typically have multiple options at hand. Still, there are steps you can (and shou... →

Posted by amandaeckingI’ve been in and out of Google Analytics (GA) for the past five or so years agency-side. I’ve seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords ... →

Posted by Jonathan_Ellins Google may have something amazing in the pipeline, an easy entry point into its vast Google Shopping platform. By combining increasingly accurate image detection software with existing structured product data detection, Google Sh... →

Posted by HennekeDThe web is full of rehashed content. Hype-filled headlines may grab our attention, but blog content often disappoints. It’s bland. It’s superficial. It doesn’t make readers smile. But we know why that happens, don't we? Writing good blog... →

Posted by Adam.WhittlesIt's likely that April 21, 2015, will forever be etched into every digital marketer's brain—this being the date that Google started expanding its use of mobile-friendliness as a ranking signal. You don't have to look very hard to find an article, best practice guide, or news item that has been influenced by the buzz around the announcement. In fact, as I write this post, there have already been two very popular posts on the main Moz blog highlighting this subject: an excellent post by... →

Posted by JoannaLordI don't like the word "optimization." It has surpassed the level of buzz word and has officially been overused in every which way. While the word itself annoys me, the process of improving what you have to get more from it still rings true. I think we can all get onboard with the concept, but what about the process behind it? I am constantly surprised by the number of people that tell me their boss or client simply doesn't want to spend time on landing page optimization.I've put together... →

Posted by randfishI've gotten to spend some time recently with folks who run small, personal blogs (including my wife, friend Kim, and a travel blogging dinner meetup SEOmoz sponsored in Seattle this week), and many of them have asked me whether SEO, in particular link building, is an activity they can take on to help grow their online presence. I can certainly empathize with the challenges - from reading many of the guides and posts about link building here on SEOmoz or elsewhere in the industry, you could... →

Posted by randfishMany times as SEOs, we think about the "on-page optimization" process as simply following the best practices for placing our targeted keywords (and possibly, some variations of them) on the page. My previous blog post about Perfecting Keyword Targeting covers this in some detail. But, we also know that search engines aren't nearly naive enough to care only about the individual terms/phrases that the user queries. For years, search engines have been doing work with topic modeling (this pape... →

Posted by Martin81VetteThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Have you considered using Yahoo Answers to try and drive some traffic to your website / blog? Yahoo Answers has become a very popular network for knowledge thirsty question askers and knowledge soaked answer-meisters, and they are all potential visitors for your site... →

Posted by edfryedThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. The first aspect; technical problems - like indexable content, meta robots tags and URL structures - ha... →

Posted by randfishLast night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in small group networking before and after was the propensity for Google (and Bing) to bias towards exact match domains in the rankings.How big an issue is exact-match domains? Let's look at some data from our correlation analysis from SMX Advanced earlier this year:Just by itself, exact match is remarkably high in correlation to rankings. No other... →

Posted by randfishLast week I visited Milan, Italy thanks to the generosity of the US State Department and Marco Montemagno, organizer of Social Media Week. I was, first off, impressed that the State Dept. had a formal program to encourage digital entrepreneurship and the promotion of Internet use as part of their mission to spread democracy. I was even more impressed that Marco's Social Media Week garnered more than 25,000 attendees (granted, most events were free, but still exciting numbers). During my pa... →

Posted by randfishDuring my first few years in the SEO field, half of the sites I'd visit - those my SEO brethren in the forums or over email owned - were what today we'd probably call "over-optimized." They tended to have features like:Keyword after keyword stuffed into the title element of every pageOverly-lengthy and keyword rich URL stringsPage filled with "SEO'd" content that was never intended to be a focus for visitorsBacklink profiles that lacked a single high-quality, "editorial" linkAt its best, o... →