Свежие новости и отзывы о Moz

Posted by KaylaTarantino There are hundreds of reasons why a webmaster might agree to share content from another website on their own. Unfortunately, for us link builders, there are also hundreds of reasons why they might choose not to. If you’ve tried to acquire links to your content (or a client’s content), then you’ve experienced the dreaded “No!" It could have come in a variety of forms, with some being harsher than others. Regardless of the tone of the message, it usually signals the end of the road fo... →

Posted by Dr-Pete h2 a { color:#fff } The Google landscape is constantly changing. Two years ago, I created the Mega-SERP, and within days it was already outdated. This time, we've set out to create a more permanent glossary of Google features – a reference that we'll update as the SERPs (Search Engine Results Pages) change.If your focus is on organic SEO, why should you care about the wider world of Google features? Put simply, because rich SERP features are no longer the exception to the rule. Across 10,0... →

Posted by Trevor-KleinThe Moz Blog is built to help you all become better marketers. We couldn't possibly succeed in that goal if we didn't have a good sense for who you are and what you'd like to (and need to) see, so we did what anyone would do to get that sense: ask. This summer, we released a survey to ask you all about yourselves, your work, and your thoughts about the Moz Blog. This is the second time we've done this in the last several years, which makes these results all the more exciting—now we hav... →

Posted by jennitaToday we mourn the loss of our dear friend, long-time community member, and constant shining star in the industry, Dana Lookadoo. She passed away early Monday morning after struggling with pain and other issues she endured resulting from her bicycle accident in 2013. Her husband Ed posted about her passing in a private Facebook group many folks were a part of. They will be setting up an education fund that we'll post more about when we have all the details. Earlier this year we wrote more a... →

Posted by Michael_PattersonOur blog has been running for almost five years now, which means we’ve had to stop and rethink strategies a few times since its inception. But even though our blog’s format, style and techniques have changed over the years, two things have remained constant: We’ve stayed committed to providing our readers with helpful, actionable social media content and we’ve been steadily collecting data from Google. In a time when creating data-driven content is a top SEO strategy, the latter h... →

Posted by randfishWhen you're creating content, especially when you're a smaller shop without much inherent authority, it's often a good idea to publish that content on a different site -- one that does have authority and can help you rank by linking back to the original version on your site. What types of platforms should you approach, though, and should you publish it on your own site first? In today's Whiteboard Friday, Rand answers those questions and dispels a rumor about whether this approach could le... →

Posted by rMaynes1Local online listings are an essential component of an effective strategy to drive customers into local stores. Ranking highly in the search engine results and dominating the top rankings with your listings is critical for your customers to be able to find you in an online search. Partnering with Placeable, Mediative, one of North America’s leading digital marketing and advertising agencies, took twenty-five of Canada’s top retail brands (those with multiple local stores, spread nationally... →

Posted by webempresaHaving a website that loads quickly is critical for your business. Optimizing load speed is more than just a technical issue. It has a direct impact on visits to your website and key conversions.Fast and fluid browsing encourage users to spend more time on your site. In other words, it increases the possibility of them buying your products or hiring your services.In this post, I’m going to explain how to fine tune your WordPress site to ensure it loads at lightning speed.Using the instru... →

Posted by EricaMcGillivrayLooking to level up your local marketing and SEO skills? Join us in Seattle for MozCon Local, Thursday and Friday, February 18-19. With both an all-day conference and a half-day workshop, you'll hear from top local speakers on topics critical to local marketing, including local link building, app search, mobile optimization, content creation, and so much more. For those who attended LocalUp Advanced last year, this is its newest iteration. For Friday's main show, we'll have a full ... →

Posted by kristihinesHow do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience. In this post, I'm going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy.Webpage optimizationI don't want to spend a lot of time on this one, especially since you can read all about it in the Beginner's Guide to SEO. But just for a quick review, here are ... →

Posted by SarahGurbach"We need more content."- Every brand ever, at some point in the history of their company Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had content teams that consisted of one freelance copywriter, while others had a full-blown crew stocked with designers, videographers, and a slew of writers. Regardless of size, though, when discussing their content needs, there was always one common theme: they... →

Posted by MMercerProduct descriptions are invaluable when generating a presence for brands and businesses online. Google adores good product descriptions, especially ones that are easy to find and understand when crawling a site.The key is to writing good product descriptions that both Google and your customers will love is to use the right words while avoiding useless terms and phrases.Words to avoidAs a general rule of thumb, there are words copywriters avoid when writing product descriptions (or any copy... →

Posted by randfishThrough experimentation and analysis of patents that Google has submitted, we've come to know some interesting things about what the engine values. In today's Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're... →

Posted by anthonydnelsonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Over the years, you've certainly read something about how Google loves fresh content. Perhaps you've read that sometimes it takes its love of freshness too far. Now it's the middle of 2015. Does freshness still play a significant role in how Google ranks search resu... →

Posted by alpmimar"Never stop testing, and your advertising will never stop improving."—David Ogilvy, Ogilvy & MatherDavid Ogilvy, founder of Ogilvy, Benson & Mather, was 38 years old before he went into advertising. Yet, he became one of the founding fathers of modern advertising. Today, Ogilvy & Mather is one of the most recognized agencies in the world. How did he start so late, yet still succeed where so many others failed? By doing a lot of A/B testing. The oft-told story is that Ogilvy was, of all thi... →

Posted by EricEngeYes, we all know that content marketing is all the rage. More and more brands are embracing content marketing as a basic way to engage with the community at large, and to build credibility, trust, and relationships with potential customers.You've probably also heard about content fatigue, or the oncoming content glut. Mark Schaefer attracted a ton of attention on this topic with his post, "Content Shock: Why content marketing is not a sustainable strategy." A key part of his thesis is that... →

Posted by Steve_RaysonThis summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links. What we found is that the majority of content published on the internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also t... →

Агентство Northcutt, предоставляющее услуги в области «входящего маркетинга», опубликовало список из 261 фактора ранжирования Google. При составлении списка сотрудниками агентства было использовано три источника данных: патентная информация; заявления сотрудников Google; научные статьи. Публикация на сайте агентства также включает полосу прокрутки, позволяющую отфильтровать факторы в диапазоне от наиболее реальных до так называемых «SEO-мифов»: При этом, как показывают результаты фильтрации, из 261 факто... →

Posted by randfishWe all have it. The cruft. The low-quality, or even duplicate-content pages on our sites that we just haven't had time to find and clean up. It may seem harmless, but that cruft might just be harming your entire site's ranking potential. In today's Whiteboard Friday, Rand gives you a bit of momentum, showing you how you can go about finding and taking care of the cruft on your site. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcriptionHowdy... →

Posted by Pyxl_MarketingCreating and promoting content that gives life to your healthcare organization can be difficult due to the stringent compliance requirements that HIPAA (the Health Insurance Portability and Accountability Act) and other regulations impose. Across other industries, it is common to see customer testimonials, reviews and case studies featured in marketing materials. Additionally, other industries can market to a variety of different people, across many different platforms. However, prot... →