Свежие новости и отзывы о Moz

Posted by Anna_of_PSD2HTML This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. When I joined the PSD2HTML team in November 2014,... →

Posted by KelseyLibert When emotionally-charged content is placed in front of the right audience, it can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor. Here’s a look at the results during the first few days of the campaign launch: It was also endorsed by Sofia Vergara on Facebook, putting it in front of her 7.7 million followers: And we were contacted by traditional media outlets to talk... →

I love it when I spot big brands go into the Google support forums seeking SEO help, but it is incredibly rare to see big SEO brands do that. Moz did just that...... →

Posted by Anna_of_PSD2HTMLThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.When I joined the PSD2HTML team in November 2014, the site had been suffering from a manual penalty related to spammy backlinks for over a year. They'd tried everything to promote a recovery, but nothing worked. They were ready to admit defeat. The penalty resulte... →

Posted by koiralaTimes have changed since the era of dial-up Internet, when users had to wait minutes for a single image to load. Today, we can enjoy fast Internet access—even on our mobile devices. But make no mistake, image optimization for users and search engines is just as important as it ever was, if not more so.In this article, we will take a look at the many ways you can optimize your images for search engines. 1. Use the right imageFinding and using the right type of image for your website is an es... →

Posted by KaneJamisonI've been obsessed with Facebook Ads for the past few years. It probably didn't hurt that the first test campaign we ran earned an excellent $0.04 cost-per-engagement from a $10 budget. I'm obsessed because I'm convinced Facebook Ads are one of the most powerful tools we currently have as digital marketers. Whether you're looking to spend $200 a month advertising to a single zip code or $20,000 a day reaching sports fans, you can reach the ideal target audience for your organization wit... →

Posted by ImprezzioMarketingLocal SEO can be confusing for those businesses that don’t have a physical store for customers to walk into. Unlike businesses with a brick-and-mortar storefront, service-area businesses (or SABs) go out to meet with their customers, as opposed to their customers coming to see them. This often results in them servicing multiple cities, which can be problematic—the #1 ranking factor in local SEO is the physical address of the business. In addition, business owners are also usually... →

Posted by soaryourseoMy passion for web development has begun over 2 years ago when I first discovered WordPress and it continued to increase ever since. But, I always asked myself: are there any better content management systems (CMS) for me? I tried Joomla and noticed it has a similar working system as WordPress but I found WordPress to be more colorful, intriguing and easier to navigate. Either way, what matters for me is search engine presence and found out that WordPress is better. Not by a lot, but, i... →

Posted by MaduramahaAnimated Explainer Videos for Shopping & E-Commerce Websites Are you still toying with the idea of using explainer videos for your e-commerce websites? Well, it’s high time you should stop thinking and go create an explainer video. Explainer videos are short videos that are used as a tool to explain about your company, products, and services that can be used to answer questions about your products and provide more information when necessary to viewers and customers.Explainer videos on sh... →

Posted by KarenJamesIn a 2014 study conducted by Neustar, social media advertising was found to be the most effective form of online paid advertising for increasing impressions, clicks and conversions at a low cost. As the popularity of social media advertising has increased, it is understood that most businesses now allocate around 28% of their marketing budget to social media advertising. Is this the case? As a digital marketing agency, we are asked about the differences between social media advertising ... →

Posted by Dan-PetrovicWe tend to put a lot of effort into writing great content these days. But what's the point of all that hard work if hardly anybody actually reads it through to the end?In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionG'day, Moz fans, Dan Petrovic from DE... →

Posted by rMaynes1You are exposed to an average of 362 online display ads a day. How close are you to buying anything when you see those ads?Online display ads have been around for over 20 years. They’re nothing new. But over the past 2 decades, the content, format, and messaging of display ads have changed dramatically—because they have had to! The click-through rate of that first banner ad in 1994 was 44%. CTRs have steadily declined, and were sitting at around 0.1% in 2012 for standard display ads (video... →

Posted by jenstarIf you're a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS. There was definite confusion around these letters, supported by some of the reporting in Google Search Console. He... →

Posted by BradsDealsWhen you’re working in a highly competitive, fast-moving niche, keeping up with the latest developments can be like trying to drink from a fire hose. Because of the volume and velocity, it’s necessary to be as streamlined as possible while diving deep into the material at the same time. Being able to react to the most important material as quickly as possible is critical.As a white hat affiliate marketer operating at scale, I keep a close eye on more than a few topics. At Brad’s Deals, o... →

Posted by Bill.SebaldA process can easily become a habit. A habit may not change without awareness or intervention.Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on. Considering your time in analytics, are you engaging in a process, or in an outdated habit?That’s a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend to be buried with work, reusing templates to speed up results... →

Posted by bridget.randolphAs mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores. But as app and mobile web usage continues to rise, the ways in which people access this content is beginning to converge, whi... →

Posted by gmehrguthThe SEO industry is shifting. Link building, as a singular practice, is fading into the background and content marketing is roaring along. Creating anything outside of exceptional content is yielding marginal results. The demand for quality content is vast and urgent. Unfortunately, because of the difficulty in creating affordable content at scale, many SEOs are still saying “I know the articles we’re posting on your blog (from our outsourced writing team) are barely decent; but the blog ... →

Posted by randfishOutreach. It's arguably the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale effectively, and it's easy to fall into a rut. What should you be doing to maximize your success rate and to stand out from the crowd? In today's Whiteboard Friday, Rand offers up some methods of bartering value to earn genuine links, catching your target's attention, and gives actionable advice on what exactly you need to include in you... →

Posted by MarkTraphagenRecently, Google Webmaster Trends analyst Gary Illyes surprised many of us with a remark he made during his keynote Q&A with Danny Sullivan at SMX East in New York City. Illyes said that he recommended webmasters not remove the rel=author tag from their site content. Google had used rel=author as part of its Google Authorship feature that (potentially) displayed a special author rich snippet in search results for content using the tag. Google ended support of this feature in August 20... →

Posted by Anna_of_PSD2HTMLWhen I joined the PSD2HTML team in November 2014, the site had been suffering from a manual penalty related to spammy backlinks for over a year. They'd tried everything to promote a recovery, but nothing worked. They were ready to admit defeat.The penalty resulted in the loss of over 80% of their organic traffic. The story of how this happened is very interesting. PSD2HTML was one of the first companies to market PSD to HTML conversions in 2005. At the peak of their success, they t... →