Свежие новости и отзывы о Moz

Posted by Tom-AnthonySEOs traditionally say that a specific search query can be classified as either navigational, informational, or transactional. The categories were originally published in 2002 in a peer-reviewed paper by Andrei Broder who worked for Altavista (remember them?!) at the time. The categories that Broder came up with have been invaluable to SEOs for many years, helping many of us explain the different types of search query that we should consider. However, it's time to revisit these categori... →

Posted by WayfairAt Wayfair.com, we conduct a lot of SEO tests. We are constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we call accidental SEO tests. This typically happens when a bad code deploy unintentionally hurts our SEO, and we end up learning something useful from our mistake. Tens of thousands of 301 redirects One of our accidental te... →

Posted by randfishB2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welco... →

К такому выводу пришли специалисты из Moz 

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По данным Moz, 25% результатов на первой странице выдачи Google приходится на HTTPS. Инструмент мониторинга SERP Mozcast отслеживает около 10 тыс. запросов. В середине декабря Google начал индексировать HTTPS-версию страницы по умолчанию. С тех пор наблюдается небольшой, но устойчивый рост доли HTTPS в топе результатов выдачи поисковика. Напомним, что в августе 2014 года Google начал рассматривать использование HTTPS на сайте в качестве сигнала для ранжирования. Нововведение было призвано дать сайтам с HT... →

Posted by tommcloughlinThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. I was in the same boat for a long time, but after much research, many (many) failed attempts, and a lot of perseverance, I’ve f... →

Dr. Pete Meyers shared on Twitter that Mozcast features tracker now shows HTTPS URLs making up over 25% of the top 10 search results for the 10...... →

Posted by EricaMcGillivrayEvery morning, I listen to the news. I've been doing this since high school and now well over half my life, as I've changed from radio antennas to apps. Sadly, with all the recent tragedies — from mass shootings in the US and terrorist attacks to devastating earthquakes and other natural disasters — my lifetime habit has become essential to my work. As one of Moz's community managers, it's my and my team's responsibility to take care of all of you. Whether you interact here on the ... →

Posted by nikkielizabethdemereEmails rarely inspire awe. Typically, the responses they elicit are more akin to, "Ack! Not another email from that company. Off to spam you go!”Some companies, however, are completely reimagining what email marketing can do and what it should be about. These companies don't believe email marketing is about direct sales; rather, it’s about delivering value that’s relevant, consistent, useful, timely, and personal. Basically, these brands are writing emails you actually want to ... →

Posted by EverettIf there has been one “SEO tactic” that we've seen work consistently throughout 2015, it's the idea of pruning underperforming content out of Google’s index. Sometimes it is a result of outdated SEO tactics like article spinning, or technical issues such as indexable internal search results or endlessly crawlable faceted navigation. Other times there are thousands of products with little or no content, or manufacturer-supplied product descriptions. This is why it's important to make distinc... →

Posted by tallen1985We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account. This post is going give a whirlwind tour of how we can begin to use Audience Insights to build personas for our business that will allow us to target content better and keep peo... →

Posted by randfishIt's a new year, and that means it's time shift into some new habits regarding your keyword research. Rather than simply targeting marketing blasts at either the in-demand or the long tail, you may want to think about carefully tailoring your tactics to the shape of your niche's keyword demand distribution curve. In today's Whiteboard Friday, Rand details four steps to using these curves to support and improve your existing strategies. Click on the whiteboard image above to open a high re... →

Posted by tommcloughlin Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. I was in the same boat for a long time, but after much research, many (many) failed attempts and a lot of perseverance, I’ve finally started to see some predictability in how to get results from content marketing. Nothing illustrates this better than a project we managed for a travel company that was inspired by the finale to the fifth season of t... →

Posted by FeliciaCrawfordWe've got another year under our belts, and that means it's time to continue an annual blog tradition. Yes, that's right, folks — the Moz Blog Best of 2015 is hot off the presses! (This makes me wish we had real presses. We don't. I think there's a 3D printer somewhere around here, though...) We’re going to highlight just what hit it off with you fantastic little blog readers, you. We'll slice and dice the top posts of the year a few different ways, take a peek at what dominated You... →

Posted by JoyHawkinsI work with a lot of insurance agents and they often tell me that their biggest competitors are the other insurance agents that work for the same company as them. As it is with most big brands, there are multiple offices in the same city and those individual locations all want to rank first on Google for the exact same thing. An accidental discoveryI stumbled across something a few months ago when troubleshooting ranking for one of our insurance clients, and everyone I've shared this wit... →

Posted by wbastianen"Don't throw the baby out with the bathwater" is a popular saying that's been around since the 16th century, but is no less relevant today, especially when considered against the backdrop of webspam in Google Analytics. In fact, frustrations caused by the spam issue have led to the loss of genuine data.Spam in analytics could be the single most irritating thing in online marketing. Numerous blog posts have been written on the topic.One particular solution consistently surfaces as the fas... →

Posted by randfishIt's that magical time where, once again, I examine my predictions for the year that's just ended, and make new ones for the one ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015. Based on how I've done, you can get a sense of how seriously to take my ideas for the future. But, if you'd prefer, you can just skip right to the 2016 predictions. For posterity, here's my post from January 6, 2015, but I won't make you go thr... →

Posted by MaryBowlingIn ranking businesses in the local search results, Google's goal has always been to model the real world. It aims to reward the companies that are the most popular and prominent within their own market areas — those that are the most highly regarded by their customers, considered to among the best at what they do and that people generally patronize, talk well about and recommend to their friends. Those are the local businesses that Google wants to show in its local search results.That’s... →

Posted by randfishWhat you measure is what you're able to improve. While there's no one magic solution that works for everyone, setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains what you need to include when building your own traffics metrics dashboard in the new year. Click on the whiteboard image above to open a high resolution version in a new ta... →

Posted by Dr-PeteEarlier this year, Google rolled out the Related Questions feature (AKA "People Also Ask"). If you haven't seen them yet, related questions appear in an expandable box, mixed in with organic results. Here's an example from a search for "Samsung Galaxy S6": If you click on any question, it expands into something that looks like a Featured Snippet: Currently, Related Questions can occur in packs of between 1–4 questions and answers. Here's an example of a box with only one question, on a sear... →