Свежие новости и отзывы о Moz

Posted by SamuelScott[Estimated read time: 55 minutes] No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they're reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Interne... →

Posted by MiriamEllis[Estimated read time: 13 minutes] Is your brand visible to potential customers? If you're a local business and you haven't nailed down your local SEO, you're missing the opportunity to be seen when that customer searches on desktop or on mobile. But local SEO isn't some mysterious entity. It's a series of concerted steps. And we can help you tailor those local SEO efforts to your business model. Simply find your business type on the following illustration and follow the steps that are s... →

Posted by randfish[Estimated read time: 8 minutes] Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community. Click on the whiteboard image above to open a high... →

Posted by AnnSmartyYoutube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness.While it's a very effective platform to build readership and following, it can also be quite overwhelming. There are too many parts that come into play. How to create videos? How to build up views and subscribers? How to produce quality and stand out?Luckily, there are tools that make the process easier. While easy video ... →

Dr. Pete Meyers from Moz reports that the Mozcast feature graph is indeed correct in showing that featured snippets are now showing up almost 17% more often...... →

Posted by rMaynes1[Estimated read time: 8 minutes] In 2014, Mediative released an eye-tracking study that looked at how Google’s Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that: Top organic results are no longer always in the top-left corner, so users look elsewhere to find them. Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. Searchers are looking for the fastest path to th... →

Posted by angelacherry[Estimated read time: 7 minutes] Much has happened since we last posted about what Twitter can teach us about the US presidential candidates. In the past three weeks, an additional 15 states have participated in electoral contests to help narrow the field of candidates who will ultimately secure the Republican and Democratic party nominations for president. With so much activity happening offline, we were due for an update of the latest and greatest activity happening online on our bel... →

Posted by Isla_McKetta[Estimated read time: 15 minutes] Like most of you, I get a lot of email. Here's a look at all the marketing emails I received in my personal email in one 24-hour period: That's not even counting the transactional shipping confirmations and informational blog post notifications. Or all the work-related newsletters I have sent to my address at Moz. I do not open most of this email. In fact, preparing for this blog post, I've had a really fun time shunting it off into a folder called "co... →

Posted by Sam_AnthonyToday I'm going to share how the website FunThingsToDo.io generated 22,000+ pageviews from a single blog post. The unbelievable part is that the post had zero backlinks and the domain was only three and one-half months old when this happened. (The website went live in December of 2015, while the specific article that gained this much traffic was published Feb.1, 2016.) In this post, I'm also going to share with you how FunThingsToDo gained more than 1,300 new email subscribers in just t... →

Posted by MiriamEllis[Estimated read time: 12 minutes] When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a fear of local landing pages. But don’t worry! Confusion and concern over this common challenge have made it an FAQ in the local column of the Moz Q&A forum, and my goal here is to give you a prescription for meeti... →

Posted by tian_wangWith today’s blog post I’m sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I’ll be covering the following:1. What is the Google Analytics add-on? 2. How to install and set up the Google Analytics add-on. 3. How to create a custom report with the Google Analytics add-on. 4. A step-by-step worked example of setting up an automated report. 5. Further considerations and pitfalls to avoid.Thanks to Moz for having ... →

Posted by randfish[Estimated read time: 9 minutes] How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to an... →

Posted by GabrieleToninelliIf you’ve ever felt the need to reduce the time spent on web analytics, cutting out a big portion of the manual data-gathering monkey work, you’re definitely looking for a new way to automate your reporting efforts. For those who use Google Analytics, there are powerful tools which allow you to query the Analytics APIs and to build automatic reports in Excel with a one-time initial setup. (Supermetrics Data Grabber is probably the best-known tool of this kind.)Are you scared of Of... →

Posted by KelseyLibert[Estimated read time: 15 minutes] Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies. By looking at brands that dominated headlines within the last year, we set out to answer the following questions: Does positive pres... →

Posted by rMaynes1[Estimated read time: 6 minutes]There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it's easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it mean to be "viewable?" Does this mean people will look at your ad? We recently conducted a research study that set out to answer these questions. Conducting the eye-tracking st... →

Posted by nikkielizabethdemereCan you recall Don Draper using statistics in a quote? Neither can I.Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was onto something: Research highlights stories as key to capturing an audience's attention.Jennifer Aaker, a social psychologist and professor at Stanford’s Graduate School of Business, cites a study in which students were asked to present a one-minute persuasive pitch to their class members. Each ... →

Posted by ronell-smith[Estimated read time: 9 minutes] In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen. Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate. ... →

Posted by Dr-PeteFor the past couple of months, Google has been testing SERPs with 4 ads at the top of the page (previously, the top ad block had 1-3 ads), leading to a ton of speculation in the PPC community. Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads (which matches testing protocol, historically). Then, as of yesterday, this happened: Over the past 2 weeks, we’ve seen a gradual increase, but on the morning of February 18, the percentage of top ads blocks displayin... →

Posted by randfishCan a new friend you connect with at a conference be as strong of a ranking signal as a quality backlink? Can it be stronger? The power of indirect ranking signals is something that can often be overlooked or brushed aside in favor of what we know as hard truth from Google, but doing so is a mistake. In today's Whiteboard Friday, Rand talks about the importance of broadening your perspective and tactics when it comes to considering both direct and indirect ranking signals in your SEO.Click... →

Posted by Daniel-HochuliI'm a big believer that every good content marketing strategy begins with a comprehensive audit of the website’s current performance. The simple reason is that you cannot plan ahead if you do not already have a great understanding of where you currently are.In this article, I will show you how a content audit with six important Google Analytics reports can help you make some smart decisions about the health of your current site, what your audience wants from your content, and how you... →