Свежие новости и отзывы о Moz

Posted by randfish[Estimated read time: 2 minutes] Yes. I've read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren. Not sure where the idea that "great content" = "really, really long content" came from, but we need to dispel that myth.— Rand Fishkin (@randfish) March 30, 2016 But, that does not make long-form content the same as great content. It does not make long-form content the goal of every con... →

Posted by randfish[Estimated read time: 2 minutes] Yes. I've read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren. Not sure where the idea that "great content" = "really, really long content" came from, but we need to dispel that myth.— Rand Fishkin (@randfish) March 30, 2016 But, that does not make long-form content the same as great content. It does not make long-form content the goal of every con... →

I am not sure if this is a bug or not but Dr. Pete Meyers from Moz reported on his Mozcast features tool that in-depth articles are completely gone as of this weekend. Pete verified the data manually and said there is no sign of them at all...... →

Posted by Daniel_Marks[Estimated read time: 6 minutes] I initially started writing a post about how BuzzFeed tailors its content to different social networks. What image sizes do they use? What type of content works on one network but not another? What tactics do they employ? But as it turns out, there isn’t anything that revolutionary in the way BuzzFeed approaches their content on these social networks. There are a few interesting things they do, such as: Using silent, square videos on Facebook that work ... →

Posted by Daniel_Marks[Estimated read time: 6 minutes] I initially started writing a post about how BuzzFeed tailors its content to different social networks. What image sizes do they use? What type of content works on one network but not another? What tactics do they employ? But as it turns out, there isn’t anything that revolutionary in the way BuzzFeed approaches their content on these social networks. There are a few interesting things they do, such as: Using silent, square videos on Facebook that work ... →

A month ago, Pete Meyers from Moz asked if featured snippets are on other Google search results outside of the US. Gary Illyes from Google responded on Twitter saying he believes it is only available in about 10 additional locales...... →

Posted by randfishBelief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them. →

Posted by randfishBelief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them. →

Posted by algomezWe might think of content as king, but let’s face it, machines read content differently. Take search engines, like Google, for instance. Although it has become smarter in terms of recognizing long, vague queries, it still needs a little help identifying relevant content on websites. That’s where structured data comes in. Structured data not only lets Google crawl web pages better, it also helps search engines truly understand the content. For example, a history website may contain several d... →

Posted by Royh[Estimated read time: 4 minutes] SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an es... →

Posted by Royh[Estimated read time: 4 minutes] SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an es... →

Posted by jocameron[Estimated read time: 12 minutes] Welcome to the newest installment of our educational Next Level series! Last time, we shared some advice on resolving duplicate content issues. This time around, we're rocking out to the tune of site audits. Read on and level up! Finding out what's hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren’t I ranking? Why are people bouncing off my page? Why, why, why? To stop you going 'round and 'round in cir... →

Posted by jocameron[Estimated read time: 12 minutes] Welcome to the newest installment of our educational Next Level series! Last time, we shared some advice on resolving duplicate content issues. This time around, we're rocking out to the tune of site audits. Read on and level up! Finding out what's hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren’t I ranking? Why are people bouncing off my page? Why, why, why? To stop you going 'round and 'round in cir... →

Posted by katykatztxHow often do you sit down to read a book and find yourself hooked within the first few sentences? Or even the first few words? I would venture to bet the answer is "not often."In fact, I find that the books which turn out to be my favorites typically take at 50-100 pages to “pick up pace.” But we expect that when we read a good book. We come to the table knowing what we’re signing up for. We’ve already made a commitment.We don’t have that luxury in digital marketing. And we definitely do... →

Posted by EricaMcGillivrayAs an online marketer, Local SEO and Marketing sometimes feels like you're 8 years old and don't know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that's part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced... →

Posted by EricaMcGillivrayAs an online marketer, Local SEO and Marketing sometimes feels like you're 8 years old and don't know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that's part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced... →

Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition. To bring more clarity and... →

Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition. To bring more clarity and... →

Posted by FelixProOptimizationThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 7 minutes] Website loading speed is a priority for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. Truth is, nowadays people don’t have the patience to wait more than five seconds for a page to load.... →

Posted by DavidPierce[Estimated read time: 3 minutes] Technology makes it easier than ever to learn about people and the world around you. Despite significant progress, however, the tech community has left a gaping hole unaddressed: the tools available to our dogs to engage in social media marketing are completely unsatisfactory. So, what's UpDog? UpDog is our new company-wide initiative to bring the benefits of human social media marketing to the canine world. If you haven't noticed, we love dogs here at M... →