Posted by Nicholas-Chimonas[Estimated read time: 18 minutes]
SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I'm happy to say that link building as a practice has greatly evolved.
But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition.
To bring more clarity and...