How to Steal from Your Favorite Writers to Make Your Copy Sing

Posted by katykatztxHow often do you sit down to read a book and find yourself hooked within the first few sentences? Or even the first few words? I would venture to bet the answer is "not often."In fact, I find that the books which turn out to be my favorites typically take at 50-100 pages to “pick up pace.” But we expect that when we read a good book. We come to the table knowing what we’re signing up for. We’ve already made a commitment.We don’t have that luxury in digital marketing. And we definitely do...