Свежие новости и отзывы о Moz

Posted by tylermurrayIt’s been a busy quarter for the Moz Content team, and we’re excited to share the results of our hard work! During the first few months after launch, we focused most of our energy on improving the Content Audit workflow with a few stability- and speed-related updates sprinkled in. This quarter we’ve had the opportunity to explore exciting ideas that create unique insights for you, our awesome users! These are the first (but definitely not the last) round of innovative additions for the ... →

Posted by Dom-Woodman[Estimated read time: 13 minutes] What will this post help you do Work with very large amounts of data. E.g. internal link audits, backlink audits, log file analysis Perform complicated queries on data quickly. Improve how you work on problems by forcing you define exactly what you’re looking for, rather than wandering aimlessly through data. What do we do when the workhorse fails?What do you do when Excel fails? Maybe you have more than a millions row of data. Perhaps you’ve tried to f... →

Posted by randfishPicture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday. Click on the whiteboard image above to open a high ... →

Posted by larry.kim[Estimated read time: 11 minutes] Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that's even part of Google's core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve. Although having a high organic CTR is crucial, having positive website engagement metrics is even more critical. What value is there in getting hun... →

Posted by BopDesignWe’ve been pitched a blog about hoverboards.While hoverboards are pretty cool and I’d like to own one, our business and our blog have absolutely nothing to do with hoverboards.Why did we get pitched a blog about hoverboards? Most likely because the person pitching the blog saw we have a decent domain authority and they wanted to get a piece of it by getting a backlink from us. I’m sure their blog on hoverboards would have been very interesting, but it likely would have caused our audience... →

Posted by Bill.SebaldThere's no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren't the inventors, we clearly co-opted it. I’ve been wanting to write a piece that takes us back to the roots of digital marketing. A reminder of sorts; one that might serve to snap some marketers out of the mundane daze of their daily grunt work. I wanted to inspire a vacation from hanging out in the weeds, whi... →

Google запустил новый дизайн блока «Пользователи также ищут» на мобильных устройствах. Обновлённая версия содержит прокручиваемый ряд похожих запросов, которые помогут уточнить результаты поиска. Выглядит обновлённый блок так: Напомним, что Google начал тестировать новый блок «Пользователи также ищут» в апреле 2015 года. В июле того же года он был запущен для большего числа пользователей. По данным Moz, в марте 2016 […]... →

Posted by Laura.Lippay[Estimated read time: 12 minutes] (header photo is the search result for "scene" in the Blind Photographers Flickr photo pool.) In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we’ll cover accessibility and SEO overlaps when coding for media elements. Images and non-text elementsAs you can imagine, images online can be problematic for visually impaired visitors to decipher, but luckily we’re using... →

Как известно, этой весной Google объявил об отключении тулбарного значения PageRank. Подавляющее большинство оптимизаторов находится в поиске замены этой метрики и поиске альтернатив. Команда SeoHammer рассмотрела все возможные метрики для характеристики страниц и оценки качества доноров и пришла к выводу, что на сегодняшний день достойными кандидатами на замену PageRank являются: • Moz Rank • Majestic […]... →

Posted by LoganRayThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 7 minutes] Every SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’... →

Posted by randfish[Estimated read time: 13 minutes] Success isn't an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it's always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today's Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help inc... →

Posted by EricaMcGillivray[Estimated read time: 3 minutes] Every year, we take great pleasure in accepting pitches and having community speakers grace our stage. Our community speakers represent a unique opportunity, and our MozCon audience has a lot of love for them. This year, we'll have four speakers! The basic details: To submit, just fill out the form below. Please only submit one talk! We want the one you're most excited about. Talks must be about online marketing and are only 15 minutes in length. Su... →

Posted by plenipotentiaryIs Quora skirting the edge of spammy SEO? This question came up in a discussion with an SEO colleague recently. Once upon a time, CSS obscured everything on Quora’s questions beyond the first answer to users (even on mobile) while allowing crawlers to read the entire page. A lot of time has since passed since then, so now seems like a good time to revisit Quora to see if we can learn anything from changes made to one of the world's most popular Q&A sites in terms of SEO.What Quora i... →

Posted by Laura.Lippay[Estimated read time: 13 minutes] (header photo "Kenzie" by H.L.W. from the Blind Photographers Flickr Group.) Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos. Accessibility, on the other hand, is born out of a desire to be inclusive; to connect humans to information through assistive technology (AT). When we strip down both industries to where a ma... →

Сколько символов умещается в новые удлиненные тайтлы Google?... →

Posted by rachelgooodmanmoore[Estimated read time: 8 minutes] Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got some good news for you: Announcing Moz’s new and improved workshops and training! Whoa! Let's check it out! If you’ve been looking for a way to improve your marketing strategy and get ... →

Оптимальная длина тайтла равна максимум 60 символам. К такому выводу пришли аналитики Moz, основываясь на результатах анализа 10 тыс. поисковых запросов и 90 тыс. заголовков сниппетов страниц в Google. В настоящее время Google тестирует расширение колонки результатов поиска с 512 до 600 пикселей (на 17%). За счёт этого изменения длина тайтлов увеличилась с 50-60 символов до 70-71, а метаописания страниц могут достигать 278 символов. Несмотря на это изменение, в Moz рекомендуют придерживаться длины тайтла ... →

Posted by ksalehThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 8 minutes] Your website's copy is far more important than you realize. Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your ... →

Posted by LoganRayEvery SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore?Before I jump into this list, let me take you back to where this started: I was in a development meeting for one of our clients. This meeting had nothing to do with SEO. But, as usual, the discussion quickly sparked a few SEO considerations... →

Posted by Dr-PeteFor the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve got 9 more characters to work wit... →