Свежие новости и отзывы о Moz

Posted by randfishWhat's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic balance of both. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Wh... →

Posted by Alex-T When it comes to brick-and-mortar storefronts, local businesses often struggle to compete with neighboring big brands. Statistics show that, even for a well-known local store that's established a strong relationship with its customers and built a community through the years, having such a neighbor can be detrimental. But what about a newly opened business? Does it have any chance of competing with popular brands? My experience has led me to believe there's only one way a locally owned busin... →

Posted by BeTopLocalHere’s a scenario that may be all-too-familiar: You’ve worked with your client to improve their SEO and optimize their pages for conversion. You've set up tracking software and done a great job of delivering qualified leads. Then your client complains they still aren't closing more deals. What gives? What if it's not the tech part of the funnel letting you down? What if your problem is of the human variety? “Hold up!” you’re thinking. “Not my problem!” Digital agencies often don't think ... →

Posted by jenstarAre you ready for AMP? Ready or not, it's coming to the Google search results, and it's arriving in a big way. Google has announced that they'll be showing Accelerated Mobile Pages in their search results for the “ten blue links.” This means that sites that aren’t news-specific now have the opportunity to show AMP pages in Google’s search results.AMP is a very lightweight version of a webpage that has been stripped down of the many elements that cause a regular webpage to display slowly, su... →

Posted by MiriamEllis Researchers estimate that it’s up to 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in consumer satisfaction a priority. There's nothing more disheartening to a local business owner than receiving a very negative review — and given that as little as 13% of consumers will patronize a business with a 1- or 2-star rating, there may be nothing more important than the owner taking every possible step to resolve negati... →

Posted by ronell-smithTopic Trends, the latest feature added to Moz Content, allows marketers to quickly access a snapshot of the most popular and the most relevant content in any vertical.By accessing the content in the Content Search index, Topic Trends highlights the topics that were written about most frequently in the previous five days. Since the presidential election is the hottest thing going at the moment, it's little surprise that election news is dominant:Topic Trends displaying the most current,... →

Posted by gfiorelli1In 2011 I wrote a post here on Moz. The title was "Wake Up SEOs, the New Google is Here." In that post I presented some concepts that, in my personal opinion, we SEOs needed to pay attention to in order to follow the evolution of Google. Sure, I also presented a theory which ultimately proved incorrect; I was much too confident about things like rel="author", rel="publisher", and the potential decline of the Link Graph influence. However, the premises of that theory were substantially co... →

Posted by Cyrus-ShepardIs it time to rewrite the SEO playbooks? For what seems like forever, SEOs have operated by a set of best practices that dictate how to best handle redirection of URLs. (This is the practice of pointing one URL to another. If you need a quick refresher, here’s a handy guide on HTTP status codes.) These tried and true old-school rules included: 301 redirects result in around a 15% loss of PageRank. Matt Cutts confirmed this in 2013 when he explained that a 301 loses the exact same amou... →

Posted by Lesley_VosI write every day for my blog as well as other publications. I'm a big fan of guest posting, and every day I do everything I can to reinforce better writing. The problem: Content creation is time-consuming: Content marketers deal with multiple tasks: social media content (93%), newsletters (81%), articles for websites (79%), blogs (81%), in-person events (81%) and more. Lack of time is one of top 5 challenges for 51% of content marketers while 50% face the challenge of producing truly en... →

Posted by randfishIs the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat ... →

Posted by KelseyLibertContent marketers, does the following scenario sound familiar? You’re tasked with creating content that attracts publicity, links, and social shares. You come up with great ideas for content that you’re confident could accomplish these goals. However, any ideas that push the envelope or might offend anyone in the slightest get shot down by your boss or client. Even if a provocative idea gets approved, after feedback from higher-ups and several rounds of editing, you end up with a borin... →

Posted by dgochneaurMarta Turek speaking at Mozcon 2015When it comes to digital marketing conferences, the choices are overwhelming. From Minnesota to Austin, Seattle, Miami, New York, Los Angeles, Europe, and Asia, there seems to be an event nearly every week of the year. To me, one conference stands out as not your typical marketing conference: MozCon. Every July, for three days, 1,500 people from across the globe descend upon Seattle for the event.When I speak with colleagues, I hear over and over how th... →

Рэнд Фишкин (Rand Fishkin) — генеральный директор Moz, постоянный спикер крупнейших мировых конференций, посвященных SEO и маркетингу в интернете. Последний выпуск Whiteboard Friday Рэнд Фишкин посвятил влиянию роста голосового и диалогового поиска на стратегию и тактики SEO. Текущее состояние Сегодня эксперты отрасли наблюдают стремительный рост голосового и диалогового поиска. По мнению Рэнда Фишкина, пока эти тренды не будут оказывать заметного влияния на […]... →

Posted by Dr-PeteIt's been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you're not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind. If you somehow haven't encountered a Featured Snippet searching Google over the past two years, here's an example (from a search for "ssl"): This is a promoted organic result, appearing above the traditional #1 r... →

Posted by tallen1985Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience. And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products fr... →

Posted by randfishWe're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today's Whiteboard Friday, Rand discusses what to expect when it comes to the future of search and what you can do to stay on top. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. T... →

Posted by bsmarketerMost marketers think they’re hiring web designers to design an aesthetic.But the savviest practitioners know they’re not.They’re hiring experts to think through design interactions. The way people will arrive, hunt, look, and browse to ultimately find what they’re looking for in the most pleasing way possible. (Also, a few conversions along the way would be nice.)As mobile users outnumber desktop, the importance of designing experiences on fluid surfaces becomes even more critical.The tr... →

Posted by Loop11Rapid growth. In the business world, it's generally thought of as a good thing — scratch that, a great thing. But when you're an ecommerce site, that rapid growth can also mean more hurdles to jump, especially when it comes to your SEO and information architecture.In this episode of True North, you'll be given a firsthand look at how one company found a way to overcome the obstacles and unite their processes of search, discovery, and transactions. Architecting a Unicorn – SEO & IA at Envato ... →

Ссылки по-прежнему остаются критически значимым фактором ранжирования для поисковых алгоритмов Google. К такому выводу приходит Эрик Эндж, аналитик Stone Temple Consulting, по итогам очередного исследования. В своё время о важности ссылок для ранжирования заявляли эксперты Moz и Searchmetrics. Однако они же предполагали, что фактор ранжирования начинает постепенно терять свою значимость: Исследование Stone Temple Consulting показывает, что […]... →

Posted by nikkielizabethdemereThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires. Studies show... →