Case Study: How We Created Controversial Content That Earned Hundreds of Links

03:18 28.07.2016
Posted by KelseyLibertContent marketers, does the following scenario sound familiar? You’re tasked with creating content that attracts publicity, links, and social shares. You come up with great ideas for content that you’re confident could accomplish these goals. However, any ideas that push the envelope or might offend anyone in the slightest get shot down by your boss or client. Even if a provocative idea gets approved, after feedback from higher-ups and several rounds of editing, you end up with a borin...
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