Свежие новости и отзывы о Moz

Posted by ryanwashereHow are you using remarketing on Facebook? If you've ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In today's guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to get more conversions out of your Facebook ad spend. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHello, Moz fans. My name is Ryan Stewart. I own digital... →

Posted by Gab-GoldenbergI'd like to share 10 lessons I wish someone had taught me when I started out in SEO and conversion rate optimization. I recently celebrated 10 years in digital marketing and this is my way of giving back to the community. Thanks also to my fellow marketing consultants who shared illustrative anecdotes for this article.#10: The details and technology change, but the principles remain the sameWhen I started doing SEO, you had people debating if content or links were more important. Gue... →

Posted by Dr-PeteAfter almost a two-year wait, the latest Penguin update rolled out in late September and into early October. This roll-out is unusual in many ways, and it only now seems to be settling down. In the past couple of weeks, we've seen many reports of recoveries from previous Penguin demotions, but this post is about those who were left behind. What if you didn't recover from Penguin? I'm going to work my way from unlikely, borderline conspiracy theories to difficult truths. Theories #1 and #2 m... →

Posted by randfishIf you know me, you know I'm hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they're great, then look down at ground, shuffle my feet in embarrassment, and say "and Moz also has a good tool for that."But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I'm still a little ... →

Posted by mihai.aperghisAs an SEO, whether you’re working in-house or handling many clients in an agency, you’ve likely been using this tool for a bunch of reasons. Whether it's diagnosing traffic and position changes, or finding opportunities for optimizations and content ideas, Google Search Console's Search Search Analytics has been at the core of most SEOs' toolset.The scope of this small guide is to give you a few ideas on how to use Search Analytics together with Google Sheets to help you in your SEO ... →

Возможна ли оптимизация под RankBrain? Этот вопрос стал темой одного из последних выпусков Whiteboard Friday в блоге Moz.... →

Posted by FeliciaCrawfordAll across the Internet, comments sections are disappearing.From your high-profile news sites to those that share the online marketing space, more and more sites are banishing that unassuming little text box at the bottom of a post. And frankly, it’s not hard to understand why.First, you have your good ol’-fashioned spam comments. These are the commenters that hold dear the idea that those nofollowed comment links are valuable:The usual.Spicing it up a bit with some solid industry a... →

Posted by GilboBagginsFinding the right SEO agency is a part-time job in and of itself. Choosing the right one could be the best thing you ever do for your company. Selecting the wrong one could be the biggest business mistake you ever make. Why? Because the potential damage caused to your online presence as a result of bad/poor-quality SEO could have an indefinite adverse effect on your online assets. There are so many SEO agency options to consider. On top of that, if you haven't been studying inbound mar... →

Posted by MiriamEllis“Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.” – Google Search Console Course 2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a sign... →

In the latest Rand Moz weekly video...... →

Posted by randfishThe dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we've got some changes to get used to. In today's Whiteboard Friday, Rand explains Penguin's past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam). Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcript... →

Автор: Джо Робисон (Joe Robison) – основатель и главный консультант SEO-агентства Green Flag Digital, эксперт Moz. В последние годы вебмастера всё больше полагаются на Google Search Console как источник ценных данных. Google также создал множество справочных документов, призванных облегчить пользователям сервиса поиск и устранение ошибок. Возможно, исправлять ошибки не так интересно, как заниматься другими SEO-задачами. Тем не менее, данный пласт работ чрезвычайно важен. Регулярно проверяя […]... →

Posted by ronell-smith Not very edible corned beef hash Here I am, seated in a Manhattan, New York restaurant, staring at corned beef hash that looks and tastes like what I imagine dog food to look and taste like. I'm pissed for two reasons: It cost nearly $25 and was entirely inedible I should have known better given the visuals depicted after doing a Google image search to find the dish, which was offered at a nearby restaurant In retrospect, I should have checked A and B on my phone before ordering the $... →

Posted by larry.kimRand Fishkin posted another brilliant Whiteboard Friday last week on the topic of optimizing for RankBrain. In it, he explained how RankBrain helps Google select and prioritize signals it uses for ranking.One of the most important signals Google takes into account is user engagement. As Rand noted, engagement is a "very, very important signal."Engagement is a huge but often ignored opportunity. That's why I've been a bit obsessed with improving engagement metrics.My theory has been that R... →

Posted by willcritchlowWe want to be able to answer questions about why one page outranks another.“What would we have to do to outrank that site?” “Why is our competitor outranking us on this search?” These kind of questions — from bosses, from clients, and from prospective clients — are a standard part of day-to-day life for many SEOs. I know I’ve been asked both in the last week. It’s relatively easy to figure out ways that a page can be made more relevant and compelling for a given search, and it’s strai... →

Автор: Кейт Моррис (Kate Morris), консультант в области цифрового маркетинга, Moz Рост. Доход, посетители, регистрации. Все стремятся добиться роста компании. Для многих выход на другой рынок (в идеале, на глобальный) — это именно возможность для дальнейшего роста. Кому-то может показаться, что расширение компании пройдет как по маслу. Допустим, сейчас вы работаете на американский рынок, тогда […]... →

Posted by randfishIf you've been stressing over how to optimize your SEO for RankBrain, there's good news: you can't. Not in the traditional sense of the word, at least. Unlike the classic algorithms we're used to, RankBrain is a query interpretation model. It's a horse of a different color, and as such, it requires a different way of thinking than we've had to use in the past. In today's Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or can) optimize for... →

Posted by TomCaultonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors' broken pages that have been linked to by ext... →

Posted by sergeystefogloContent marketing has been discussed and researched more in the last 5 years than ever before. Source: Google Trends There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others. At Distilled, we’ve been fortunate enough to work on many creative content pieces with some incredible clients. This article is going to focus on a piece of conten... →

Posted by KelseyLibertThe Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared. While we regularly look back on our data to evaluate performance per campaign and client, until now we’d never analyzed all of these data in aggregate. After combing through 31,000 media mentions and 26,000 links, her... →