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Posted by BrianChildsA common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there's always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product p... →

Posted by Roxana_Nelson2016 was quite a year for MozBar… I’m so pleased to announce that we’ve completely rebuilt the foundation for MozBar, making it more robust and reliable, and we’ve launched a new MozBar Premium feature: On-Page Content Suggestions! Download MozBar for Chrome But before we get into the fun, new feature stuff, I want to be completely transparent about some of the challenges we faced early last year: So what the heck exactly happened in the first half of 2016? We had a roadmap of feature... →

Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different?Our study focused on 30 questions, prepositions, and comparison search phrases instead of a random set of keywords. Anecdotally, many other SEOs and I saw that pages that answer questions — such as who, w... →

Posted by SimonPensonContent promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every channel in real time? It may sound like a pie-in-the-sky opportunity but the reality is such an option is actually very, very close. In fact, for some it already exist... →

Posted by randfish It's been a few years since we've covered the topic of comment marketing, but that doesn't mean it's out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there's less competition now than ever before. In today's Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you'll reap from high-quality contributions. Click on the whiteboard image above to open a high-resolution version in... →

For almost a year (maybe more), Moz and Google have not agreed on how Google handles 302 redirects. Well, after much back and forth, this week, Moz updated their SEO help docs to include the debate around 302...... →

Posted by George-FreitagThis is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you're a brand with a ton of locations or an agency with local clients, you're going to want to come to MozCon Local 2017. We've got an amazing line-up of speakers from some of the top brains in Local Search to help you put together the perfect local marketing strategy and get the most out of local search.Come visit us in Seattle and learn about local search, SEO, citations, reviews, ... →

Posted by FeliciaCrawfordNow that we've comfortably settled into the first two weeks of 2017, it's time to revive an annual Moz Blog tradition: the Best of 2016 is here! I've carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You'll laugh, you'll cry, you'll rue the day you ever downloaded Pocket. But as we commence our journey into the insights and revelations of yesteryear, my sincere... →

Posted by randfishIt's that time again, friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for te next 12 months. As always, my predictions will be graded on the following scale: Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled Partially ... →

Posted by Joe.RobisonWho doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more relevant than tackling technical SEO issues on your site. Let’s focus on easy-to-identify, straightforward-to-fix problems. Most of these issues can be uncovered in an afternoon, and it’s possible they can solve months' worth of traffi... →

Posted by JP_ShermanOn-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore on-site search. This report was released more than two years ago and after some extensive Googling, some Duck Duck Go-ing, and... →

Posted by randfishLaunching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it's an incredibly important consideration. In today's Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go. Pro tip: For easy listening, this video is broken up into 9 chapters that correspond with the transcript below. Click on the whiteboard image above to open a high-resolution version in a n... →

Автор: Рэнд Фишкин (Rand Fishkin) – генеральный директор Moz, постоянный спикер крупнейших мировых конференций, посвященных SEO и маркетингу в интернете...... →

Posted by adamfAnother year has slipped by, and while we had our ups and downs, returning to our SEO roots has given us greater focus and renewed purpose. We've redoubled our efforts with the goal of building the best SEO product in the industry. We know it's a lofty goal with so many great competitors out there, but this is the target that served as our north star in 2016 and continues to get us out of bed each morning. Our increased focus on SEO translated to a big increase in the number of new features a... →

Posted by MiriamEllisWhen America’s first star TV chef, Julia Child, demonstrated the use of a wire whisk on her 1960’s cooking show, the city of Pittsburgh sold out of them. Pennsylvanians may well have owned a few of these implements prior to the show’s air date, but probably didn’t spend a lot of time thinking about them. After the show, however, wire whisks were on everyone’s mind and they simply had to have one. Call it a retro micro-moment, and imagine consumers jamming the lines of rotary phones or h... →

Posted by zeehjWhether you’re the only SEO at your company, work within a larger team, or even manage others, you still have to stay on top of your projects. Project management skills aren’t and shouldn’t be exclusive to someone (or some tool) with the title “project manager.” I believe that having good project manager skills is essential to getting work done at all, let alone delivering high-quality work in a timely and efficient way.In defense of managementFreakonomics Radio released this podcast episode ... →

Posted by randfish From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today's Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to this special New Year's editi... →

Posted by Web_PerfectionistThe GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web developers and designers could create animations via timed delays. And to this day, little has changed regarding GIFs. Due to its simplicity, the wide... →

Posted by jocameronWelcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we've done it all (but still aren't ranking). This time around she's giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up!Are you within striking distance of traffic-bumping SERP features?The content on your freakin' awesome site better be targeting the intent of the searcher. People of ... →