Свежие новости и отзывы о Moz

Posted by Nick_SayersAfter five years at Moz, I’ve found that I work with some of the most creative and talented people I’ve ever met. When it came time to brainstorm ideas for an April Fools video this year, rather than tricking people like every other company does, we decided instead to showcase a few of the talented folks around the Mozplex. Alongside Kristina Keyser, we shot and edited this video so you can see what makes us Mozzers tick when we aren’t building sweet SEO software. We know a lot of you,... →

Posted by TouchPointDigitalBy now, most people who follow SEO are familiar with structured data, the Schema.org vocabulary, and rich snippets. Even those who know very little about SEO appreciate the benefits of adding structured data to their websites, namely that they might be able to get rich snippets in search results.Of course, the main benefit of structured data is that it helps search engines better understand your content, which in turn helps them rank it more appropriately in search results. But we... →

Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it's hard to prioritize when you have less than 3 hours a month to devote to it. But there's still a way to include the bare minimum, even if you run on a tight schedule. In today's Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, ... →

Posted by ronell-smithAccording to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We promise.) Aside from a few tweaks here and there, though, the next MozCon won’t be much different from those in years past. That is, it'll be unique and awesome in equal amounts. MozCon 2017: July 17–19 in SeattleYou ca... →

Posted by Alex-TTo measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics a... →

Posted by Casey_MerazFor years, I've been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we'd see them removed fast and often, right? While there are instances where spam has been removed, it seems these are not fast fixes, permanent fixes, or even very common. In fact, they seem few and far between. So today I’m changing my tune a bit to call more attention to the spam issue... →

Posted by Dom-WoodmanImagine you work for an e-commerce company.Wouldn't it be useful to know the total organic sessions and conversions to all of your products? Every week?If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes.…Done?Or did that quick question turn out to be deceptively complicated? Did you fall into a rabbit hole of scraping and estimations?Not being able to easily answer that question — and others like it — is costing you thousa... →

Posted by AgileJimYou've probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment's notice.In today's Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what's important in the agile marketing process and w... →

Posted by FeliciaCrawfordHowdy, readers! We're back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we've covered previously: Your Daily SEO Fix: The Keyword Research Edition Your Daily SEO Fix: Link Building & Ranking Zero Today we'll be delving into more keyword and concept research, quick wins for on-page optimization, and a neat way to stay abreast of duplicates and inaccuracies in your local listings. We use Moz Pro, the MozBar, and Moz Local i... →

Posted by Everett .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 5px solid; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px solid; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; } This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Prof... →

Posted by purna_vI was conned into my love of cooking by my husband. Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple recipes. I somewhat enjoyed the process but very much enjoyed the lavish praise he’d bestow upon me when eating whatever I whipped up. Highly encouraged that I seemingly had an innate culinary genius, I looked to grow my repertoire of recipes. As a novice, I found recipe books inspiring but confus... →

Posted by Jeremy_GottliebSEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there's plenty of search volume to chase, featured snippets to occupy, and answer boxes to solve. But ... →

Posted by randfishIs it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today's Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores the best ways to go about ranking more than one site at a time. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz... →

Posted by BrianChildsThere's a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can lead to scope creep and dissatisfied clients. It's common for agencies to look for ways to streamline operations to assist with scaling their business, but one area you do... →

Ведущий консультант Moz по вопросам аналитики Том Каппер (Tom Capper) поделился результатами исследования, посвящённого роли ссылок в ранжировании Google. По мнению автора, ссылки остаются полезным источником информации для алгоритма ранжирования Google. При этом поисковая система использует и многие другие источники. Одним из них является объём брендированного поиска. В данном исследовании было принято решение глубже проанализировать этот […]... →

Агентство Stone Temple Consulting поделилось результатами нового исследования. Оно было призвано выяснить, использует ли Google данные браузера Chrome для выявления новых URL. В ожидании результатов исследования Рэнд Фишкин из Moz опубликовал в Twitter следующий опрос: «Как вы думаете, поисковая система Google использует данные Chrome для обнаружения и сканирования веб-страниц?». 69% респондентов ответили: «Да, конечно», 19% – […]... →

Posted by FeliciaCrawfordLast week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that's this week!) is focused on link building, identifying opportunities to take over SERP features, and doing that all-important competitive research. This time around, we're using a mix of Open Site Explorer, Fresh Web Explorer, and Moz Pro. Open Site Explorer has some free capabilities, so if you'd like to fo... →

Posted by randfishOne of the marketing world's greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how they process more than X billion queries, or how many videos were uploaded to YouTube, or how many people have found travel information on Google in the last year. But these numbers aren't specific enough, well-sourced enough, nor do ... →

Posted by MichaelC-15022When Penguin 4.0 launched in September 2016, the story from Gary Illyes of Google was that Penguin now just devalued spammy links, rather than penalizing a site by adjusting the site's ranking downward, AKA a penalty. Apparently for Penguin there is now "less need" for a disavow, according to a Facebook discussion between Gary Illyes and Barry Schwartz of Search Engine Land back in September. He suggested that webmasters can help Google find spammy sites by disavowing links they kno... →

Google тестирует видеокарусель в результатах поиска на десктопах. Нововведение заметил Питер Мейерс из Moz. Карусель появляется по запросу [unicycle] и включает три карточки с видео и кнопку для просмотра большего числа результатов. Отмечается, что в неё попадают результаты из основной выдачи. Выглядит карусель так: Тестирование проводится в ограниченном масштабе. Напомним, что в феврале в англоязычной […]... →