Свежие новости и отзывы о Moz

Posted by randfishAt risk of sounding cliché, we're right smack in the middle of the season of giving. And when it comes to giving, there's no better example in our industry space than the topic of communities. Moz itself is a great example: You — the reader, the commenter, the Q&A inquisitor, the subscriber — are what sustains and inspires us. What kind of value does your community add to your site, and how can you provide incentive and value to your site contributors, social media fans, and influencers? I... →

Posted by FeliciaCrawfordIn almost the blink of an eye, 2016 is coming to a close. And yet as fast as it went, this year absolutely brims with memories. Now that we're full-swing into the season of warm, fuzzy feelings and excruciatingly long lines at the store, the time is ripe to reflect back on all that's passed. And in classic Internet fashion, what better way to reflect than with a quick quiz? 1. So, how are you feeling about this year's wintry season (also known as Q4)? A. Fantastic! I've been listeni... →

Posted by MiriamEllisIn our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that 98% of everything our industry writes about is tied to this concept, and while this focus is sensible, today I’d like to highlight an underserved (but enormous) target local market: non-local peo... →

Posted by Dr-PeteYou've been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home. I hope by now that you understand the value of ranking "#0," but you might be left wondering where to start. How do you find questions, determine if they have featured snippets, and track them over time? I'm happy to say that, between Keyword Explorer and Moz Pro, we now have all of the tools you need to practically tackle featured s... →

Posted by gfiorelli1 Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author. The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months. 2016 is, finally, close to its end. It was an intense year, especially when it came to SEO and Google in particular. Because I'm deeply convinced that we cannot attempt any preview o... →

Posted by TaraReed_This week, Whiteboard Friday is hosted by the amazing Tara Reed who'll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let's dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHey. My name is Tara Reed. I'm the CEO of appswithoutcode.com, and you're hanging out with me today for ... →

Автор: Рэнд Фишкин (Rand Fishkin) – генеральный директор Moz, постоянный спикер крупнейших мировых конференций, посвященных SEO и маркетингу в интернете...... →

Posted by EricEngeWhen you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content. Even if you're a large brand with lots of people who are passionate about you, they're not yet conditioned to see you as a publisher of valuable content. In other words, either way, you've got work to do.In today's post, I'm going to outline why you should focus on reach and influence, and how to do it so that your content marketing efforts can deliver the... →

Posted by dudleycarrToday we’re making an announcement that’s exciting for marketers at local businesses, enterprises, and agencies focused on digital marketing.Back in August we announced the industry’s most advanced duplicate detection and closure toolset. And just last month we unleashed our new Moz Local packages, adding Google My Business sync, listing alerts, Apple Maps distribution, reputation monitoring and management, and more to the mix. Well, we have one more announcement to squeeze in before the... →

Posted by syl.deleonHave you ever…Have you ever been put in charge of running a website only to find there’s no content management system, when you FTP in to fix a typo there are hundreds of files organized helter-skelter, named with long strings of acronyms, and you can’t find the index file with the misspelled word you’d like to fix to save your life? Have you ever tried to update the navigation of said site because it's horrendous and lacks the basic links visitors need to find their way around, only to ... →

Posted by Dr-PeteIn October of 2014, Google launched "In the news", replacing their traditional news vertical results with a broader range of sources from across the web. Last week, Google's news results were shaken up again with the launch of "Top Stories", a card-style set of featured stories. Here's an example from a search for "John Glenn": Even John Glenn's death somehow can't escape becoming a Trump story, but that's a topic for another time. What do we know about the shift to "Top Stories", and does ... →

Posted by randfishAfter analyzing hundreds of SERPs over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today's Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match them to the right projects, and enhance your overall strategy. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, an... →

Posted by chelseascholzWebinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it's time to consider delivering content they can watch anytime they want (just like their Netflix experience). We're talking on-demand video.Now I know “on-demand” is an all-the-rage word as of lat... →

Posted by mark-johnstoneA few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I’d like to add some important context and detail to the original post.I actually agree with much of what it said. However, it's based on the assumption... →

Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Googl... →

Posted by MiriamEllisTwo dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses are direct reputation management, free marketing, free advertising, damage control, and quality control all wrapped up in one multi-voice song about your brand. What’s missing... →

Posted by randfishShould you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn't completely pulled the rug out from under us, don't let the lack of drastic change in page markup fool you. In today's Whiteboard Friday, Rand outlines where to focus your efforts when it comes to on-page SEO and offers some tools to help with the process. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowd... →

Posted by kerryjonesI was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.” This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t nearly as many publishers as in more populous countries. Most publishers expected payment for mentioning a brand. Fu... →

Posted by JoyHawkinsPreviously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike.Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP.Truth: Google doesn’t even recognize suite numbers for a whopping majority of Google business listings. Even th... →

Как получить максимальную пользу от таких ссылок и избежать санкций Google? Этим вопросам был посвящён очередной выпуск Whiteboard Firday от Moz.... →