Свежие новости и отзывы о Moz

Google is testing a new video based carousel in the desktop search results. Pete Meyers from Moz spotted it and posted on Twitter about it. Google use to have tons of video results in the search results but they've been trumped by featured snippets these days (videos can be featured...... →

Posted by randfishYou may be tempted to publish that newest round of answers you've gotten from industry experts, but hold off — there's a better way. In today's Whiteboard Friday, Rand explains why expert roundups just aren't the best use of your time and effort, and how to pivot your strategy to create similar content that'll make the juice worth the squeeze.Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another editio... →

Posted by FeliciaCrawfordBack in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You're an incredibly intelligent, friendly, inquisitive bunch, you know that? It's humbling.) A lot of those questions were about how to accomplish your SEO goals, and it got us thinking. Moz is an educational resource, it's true, but we also offer a suite of tools (both free and paid) that can help you achieve... →

Posted by KristinaKledzikA few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I wouldn’t be able to figure out my mistake. There are so many things that could’ve gone wrong: Did I or my team unintentionally mess with internal link equity? Did we lose links? Did one of Google’s now-constant algorithm updates screw me over? Since the drop happ... →

Britney Muller from Moz, no relation to John Mueller from Google, posted on Twitter several weeks ago that Moz lost a featured snippet in Google because the page had a typo, a spelling mistake. She said when she fixed the typo...... →

Posted by SarahBirdI have a longstanding tradition of boring Moz readers with our exhaustive annual reports (2012, 2013, 2014, 2015). If you’re avoiding sorting the recycling, going to the gym, or cleaning out your closet, I have got a *really* interesting post that needs your attention *right now*. (Yeah. I know it’s March. But check this out, I had pneumonia in Jan/Feb so my life slid sideways for a while.) Skip to your favorite parts: Part 1: TL;DR Part 2: Achievements unlocked Part 3: Oh hai, elephant. ... →

Posted by BritneyMullerA glimpse into Google's machine learning?You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search... maybe you're interested in exploring these too? Kick off your shoes, stay a while!” However, few people have come across infinite PAAs. These occur when you expand a PAA question box to see 2 or 3 other related questi... →

Posted by Dr-PeteThey say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In today's Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treated by Google. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHey, Moz fans, it's Dr. Pete, your friendly neighborhood m... →

Cооснователь веб-приложения для SEO-оптимизации сайтов Moz Рэнд Фишкин опубликовал в своём блоге материал об ответах Google в поисковой выдаче Google. Фишкин рассказал о трёх типах ответов Google, а также дал несколько полезных советов тем, кто хочет попытаться занять «нулевую позицию» на первой странице выдачи.... →

Posted by Dr-Pete #kwd1 { border: 2px solid #53bce7; padding: 3px 12px } Any SEO worth their sustainably harvested pink Himalayan salt knows that Google offers a variety of advanced search operators – special commands that take you above and beyond regular text searches. Learning search operators is a bit like learning chess, though. It's easy to memorize how each piece moves, but that's about 1% of your path toward mastery. I know that the pointy-hat guy in chess moves diagonally, but that doesn't mean I'm... →

Posted by kerryjonesDo your link building results look something like this? Start doing outreach Get links Stop doing outreach No more links Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what i... →

Posted by randfishTrying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you'll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and... →

Posted by Casey_MerazIn 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven't done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy. While local SEO still presents a tremendous opportunity to grow your business, I'm going to look at some supplementary organic strategies you can take into your local marketing campaign, as... →

Posted by WhitesparkHave you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For example, take a look at the results I get for “plumbers”: (Searched in an incognito Chrome browser on PC in Edmonton) Here’s a quick summary of the basic local ranking factors for the businesses in this local pack: Notice that: None of the businesses have claimed/verif... →

Posted by purna_vHere’s a question for you:Do you think a brand can influence your behavior outside of purchase preference? Put another way, will seeing the North Face logo make you want to take up hiking in the snow?A few years ago, researchers at Duke University conducted an experiment with 341 students. Their goal? Studying what makes a brand powerful and how we’re influenced by brands. As part of this study, the students were asked to complete what they were told was a visual acuity test.During this tes... →

Согласно данным Mozcast, в настоящее время 45%результатов на первой странице выдачи Google приходится на HTTPS-сайты. В январе 2016 года этот показатель составлял 25%, в июле – 30%, в октябре – 40%. По прогнозам ведущего аналитика Moz Питера Мейерса, к июню 2017 года он достигнет 50%. Инструмент мониторинга SERP Mozcast отслеживает около 10 тыс. запросов. Напомним, что в декабре 2015 года Google начал индексировать […]... →

Posted by Maryna_SamokhinaThe aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations: “You have to redesign your site architecture,” or “You have to migrate your site altogether,” or even “You have to rethink you... →

Dr. Pete from Moz posted on Twitter that he projects that by June 2017, 50% of the top search results that come up in Google will be of sites over HTTPS, not HTTP...... →

Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Fr... →

Posted by STMartinIt's no secret that reply rate is the golden metric of email campaigns.The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign's success.We still believe that guest blogging is a great opportunity to improve your site’s link profile and brand exposure. However, the time-investment needed in prospecting/em... →