Свежие новости и отзывы о Moz

Posted by randfishWith the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today's episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before you start. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about... →

Posted by jocameron Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and a rumble in the tum of dissatisfaction. I’m going to take some basic metrics, throw in some culinary metaphors, and take your client reporting to the next level. By the end of this article you’ll know how to whip up intelligent SEO reports for your clients (or poten... →

Posted by JoyHawkinsRecently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead. Having written detailed instructions outlining different scenarios for the advanced local SEO training manual I started selling over at LocalU, I thought it'd be great to give Moz readers a sample of 5 pages from the manual outlining some best practices. What you need to know about duplicate GMB listingsBefore you start, you need to find out if the listing is ver... →

Posted by BenjaminEstesGoogle’s PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower than it needs to be. It gives a score to quantify page performance. Because this score is concrete, the PageSpeed Insights score is often used as a measure of site performance. Similarly to PageRank years back, folks want to optimize this number just because it exists. In fact, Moz has a popular article on this subject: How to Achieve 100/100 with the Google Page Speed Test Tool. For small... →

Команда Netpeak Software объявила о релизе абсолютно новой версии Netpeak Checker – мультифункционального инструмента для массового анализа и сравнения сайтов, который помогает выполнять самые разнообразные задачи в области интернет-маркетинга. С помощью программы можно получать данные известных мировых сервисов, таких как Ahrefs, Moz, Serpstat, Majestic, SEMrush, Alexa, Google, Яндекс, Bing, Facebook, Twitter, Whois, и т.д. Для […]... →

Posted by randfishWhen a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it's not a facet of SEO to be trifled with. Today's episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboar... →

Posted by ronell-smithWhew! That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA. Let's just say, the entire group brought it. There were more than 120 people vying for six speaking slots. We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we wat... →

Posted by ronell-smithOff-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right? Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told hi... →

Posted by sam.nemzerWhile working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!). In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to improve a site’s performance — if nothing can be implemented, our advice is worthless. Some... →

Posted by rjonesx.Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn't important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren't limited to the standard process of "keyword in, keyw... →

Posted by Cyrus-ShepardYou may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today's Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways you can revamp your title tags to increase your site traffic and rankings. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whi... →

Posted by ronell-smithAre you a good storyteller, able to hold a crowd at rapt attention for minutes at a time? Do you have a story you're bursting at the seams to share? Well, ye olde yarn-spinner, a MozCon Ignite talk sounds like just the thing for you. The five-minute talks have become quite a hit since being introduced in 2015, with talks leaving folks with belly aches from laughter or tears from personal heartache — and everything in between. If you have an enticing story in you just waiting for an out... →

Posted by lydiagilbertsonBeing a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunde... →

Posted by MiriamEllis The craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year. Google endorses review kiosks and then outlaws them. They pop your dental practice into a carousel and then disband this whole display for your industry. You need to be schema-encoded, socially active,... →

Глава Moz Рэнд Фишкин рассказал, почему стоит с осторожностью использовать эти элементы, и как избежать негативных последствий для сайта.... →

Posted by cara.harshmanIn 1998, Jeff Bezos had a vision for the Internet. At that time he was four years into building Amazon. It was taking off as a humongous online emporium of books and music. In an interview with the Washington Post that year, Bezos made a visionary statement about the web. “If we have 4.5 million customers, we shouldn’t have one store. We should have 4.5 million stores,” he said. Fast-forward 19 years and here we are in 2017. My Amazon homepage is extremely personalized to me. (In Augu... →

Posted by randfishHave you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google's official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you ought to carefully consider how your overlays and modals work and whether the gains are worth the sacrifice. Click on the whiteboard image above to open a high-resolution version in a new tab!... →

Posted by jonoaldersonWebsites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious to stakeholders or developers. Even seemingly simple sites are often powered by complex technology, like content management systems, databases, and templating engines. There’s much more going on behind the scenes — technically and organ... →

Posted by Tom.CapperBack in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links and PageRank had been to approximate traffic.SourceEssentially, back in the late '90s, links were a much bigger part of how we experienced the web — think of hubs like Excite, AOL, and ... →

Google не намерен увеличивать вес такого фактора, как HTTPS, в ранжировании. Об этом заявил представитель поиска Гэри Илш. На днях сотрудник Moz Питер Мейерс задал Илшу следующий вопрос: «После того, как доля HTTPS-результатов достигла 50% (по нашим данным), планирует ли Google предоставлять защищённым сайтам бо́льшее преимущество в ранжировании?». Он ответил так: «Нет. Мы повторно рассмотрели эту идею несколько месяцев […]... →