Свежие новости и отзывы о Moz

Google не намерен увеличивать вес такого фактора, как HTTPS, в ранжировании. Об этом заявил представитель поиска Гэри Илш. На днях сотрудник Moz Питер Мейерс задал Илшу следующий вопрос: «После того, как доля HTTPS-результатов достигла 50% (по нашим данным), планирует ли Google предоставлять защищённым сайтам бо́льшее преимущество в ранжировании?». Он ответил так: «Нет. Мы повторно рассмотрели эту идею несколько месяцев […]... →

Posted by Dr-PeteJust over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%: While there haven't been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google results are secure. MozCast is, of course, just one data set, so I asked the folks at Rank Ranger, who op... →

Posted by randfish Net neutrality is a hot-button issue lately, and whether it's upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments! Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're ta... →

Согласно данным Mozcast, в настоящее время 50% результатов на первой странице выдачи Google.com приходится на HTTPS. В январе 2016 года этот показатель составлял 25%, в июле – 30%, в октябре – 40%, в феврале 2017 года – 45%. Ведущий аналитик Moz Питер Мейерс прогнозировал, что доля HTTPS-результатов в топ-10 Google достигнет 50% к июню 2017 года. Однако это произошло раньше. […]... →

Posted by sergeystefogloIf you work on an enterprise site — particularly in e-commerce or listings (such as a job board site) — you probably use some sort of faceted navigation structure. Why wouldn’t you? It helps users filter down to their desired set of results fairly painlessly. While helpful to users, it’s no secret that faceted navigation can be a nightmare for SEO. At Distilled, it’s not uncommon for us to get a client that has tens of millions of URLs that are live and indexable when they shouldn’t ... →

Posted by DmitryDragilevThis blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place. It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced, it has become nearly impossible to stand out in most industries. Recently we were running content marketing for Pipedrive, a sales CRM. We created a content strategy that used educational sales content to educate and build trust with our tar... →

Posted by MiriamEllisQ: What kind of content should a local business develop?A: The kind that converts!Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to.Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible ov... →

Moz released their local search ranking factors study results for 2017. They do these studies every two years by survey the smartest local SEOs out there. You can view the full results here if you have not seen them already...... →

Posted by randfishHovering your finger over the big red "launch" button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven't accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today's Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site live. Click on the whiteboard image above to open a high-resolution version in a new tab! Video ... →

Posted by katemorrisMeta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in the header and are therefore the first thing seen. But we don't want to get too negative; meta tags are some of the best tools in a search m... →

Специалисты отмечают, что для них наиболее всего важны ссылки... →

Posted by Danielle_LaundersAt MozCon Local we came, we learned, and now we share! We invited 16 speakers to dive into all aspects of local marketing and SEO in 13 keynote-style presentations and one Q&A panel with local search experts. Throughout the day we dove into such topics as link building, citation sources, reviews, industry trends, and more. Ready to level up your local marketing skills? Feel free to jump ahead: Let’s go! I’m ready for my bundle For those that attended this year's event, you may wan... →

Moz представил результаты ежегодного исследования влияния различных факторов на ранжирование сайтов в локальном поиске Google за 2017 год. Исследование основано на опросе ведущих специалистов в области локального SEO, проживающих в США. Итоговая разбивка факторов, влияющих на попадание компании в блок локальной выдачи, выглядит так: В таблице ниже отображены основные изменения в роли факторов по сравнению с 2015 годом: Важно отметить, […]... →

Posted by WhitesparkSince its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. It is the go-to resource for helping businesses and digital marketers understand what drives local search results and what they should focus on to increase their rankings. This year, David is focusing on his new company, Tidings, a genius service that automatically generates perfectly branded newsletters by pulling in the content from your Facebook page and leading content sources in your in... →

Posted by MichaelC-15022In all my years of SEO consulting, I’ve seen many clients with wild misconceptions about XML sitemaps. They’re a powerful tool, for sure — but like any power tool, a little training and background on how all the bits work goes a long ways. IndexationProbably the most common misconception is that the XML sitemap helps get your pages indexed. The first thing we’ve got to get straight is this: Google does not index your pages just because you asked nicely. Google indexes pages becaus... →

Posted by randfishHow are you gleaning your competitive insights? We've got a ton of resources and tools at our disposal, and one of the best ways to learn what's working for your rivals and how you can build your own success on top of those insights is via the top pages report. In today's Whiteboard Friday, Rand goes over how each data source can provide unique value and which questions you should be asking to get more out of that data. Click on the whiteboard image above to open a high-resolution version ... →

Posted by ronell-smith Some of the best talks at MozCon each year come from the community speakers—those who're able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience. If you're eager to be a member of this group, step right up. We're now open for MozCon community speaker's pitches. We'd be happy to have your best effort. (This year, we'll have six speakers.) The... →

Posted by Dom-WoodmanWhat will you learn from this post? How to get lots of Search Console data quickly and easily How to run a Python script And who can do it? Hopefully, it should be accessible to any beginner. Why do we use the API to get Search Console data?At Distilled, we often want to use Google Search Console data, but getting it from the interface is incredibly clunky: You’re limited to the top 1,000 queries You have to apply each filter one at a time The interface is slow And if you want to do thi... →

Posted by SimonPensonIncredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate around the misunderstood tactic. With more budget than ever bef... →

Posted by MarieHaynesIt has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that you'd engaged in manipulative link building. Even if a site did a thorough link cleanup, the suppression would remain present until Google re-ran the Penguin algorith... →