Свежие новости и отзывы о Moz

Posted by BrianChilds Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the Moz Training Bootcamps, you'll know that we approach ke... →

Posted by Bill.Sebald"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, you'll realize tactics and strategy are not interchangeable term... →

Posted by tombennetData-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn't focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently encounter the attitude that a technically sound, out-of-the-box implementation of Google Analytics will provide all the insight you could re... →

Posted by randfishDoes Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to... →

Из статьи вы узнаете об актуальных подходах к анализу, оптимизации и структурированию внутренних ссылок. Своим опытом и рекомендациями делится глава Moz Рэнд Фишкин.... →

Если пользователь совершает поиск по слову или фразе с дефисом или без него, то Google может возвращать разные результаты поиска. Например, [s-eo] и [seo], [popup-style] и [popup style]. Об этом рассказал представитель поиска Джон Мюллер. Изначально вопрос на эту тему был поднят в Moz Community. Поскольку в процессе обсуждения истину установить не удалось, тот же вопрос […]... →

Posted by Dr-PeteWhen you're faced with the many thousands of potential issues a large site can have, where do you start? This is the question we tried to tackle when we rebuilt Site Crawl. The answer depends almost entirely on your site and can require deep knowledge of its history and goals, but I'd like to outline a process that can help you cut through the noise and get started. Simplistic can be dangerousPreviously, we at Moz tried to label every issue as either high, medium, or low priority. This simp... →

Posted by Dr-PeteFirst, the good news — as of today, all Moz Pro customer have access to the new version of Site Crawl, our entirely rebuilt deep site crawler and technical SEO auditing platform. The bad news? There isn't any. It's bigger, better, faster, and you won't pay an extra dime for it. A moment of humility, though — if you've used our existing site crawl, you know it hasn't always lived up to your expectations. Truth is, it hasn't lived up to ours, either. Over a year ago, we set out to rebuild th... →

Posted by Danielle_LaundersThat’s right! We're bringing back our MozCon contest where you, our community, can submit your creative entries for a chance to come to MozCon 2017 for free! Last year we had so many impressive and deserving entries, it was hard to choose just one... which is why this year there will be three lucky winners. Yes! You read correctly — three lucky people will be able to attend MozCon for free. Moz will not only cover your registration, but you’ll also have reserved VIP front-row seat... →

Posted by AleydaIt was a few years ago now that Google announced most of its searches occur on mobile devices across many countries, with confirmation last year from Hitwise reporting that almost 60% of US searches were from mobile, as well. With that, understandably, Google is also moving towards a mobile-first index. However, not all SEO tools have the functionality or reports to deliver mobile-focused data and results. The reality is that due to high mobile usage across certain industries and countries, ... →

Posted by MiriamEllis“How do I delete a Google listing?” is an FAQ on local SEO forums — and it represents an oversimplification of a complicated and multifaceted issue. The truth is, simple deletion is seldom the answer. Rather, most events that arise in the course of doing business require knowing which steps to take to properly manage GMB listings so that they’re helping your business instead of harming it. When it comes to managing unwanted or problematic Google My Business listings, it’s a case of hors... →

Posted by randfishRankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about rankings fluctuati... →

Posted by Danielle_LaundersCan’t get enough of MozCon? Neither can we. Join us a day early for our new half-day working session series and have fun learning, brainstorming, and collaborating with some of the brightest minds at Moz. They’ll cover all of the nitty-gritty aspects of SEO to help those new to the industry have a better understanding of ranking in the SERPs. Those who are more experienced will get some hands-on time with Moz’s SEO experts to fine-tune their skills and take home some actionable ti... →

Posted by jrridleyIt’s almost certain that you’ve encountered AngularJS on the web somewhere, even if you weren’t aware of it at the time. Here’s a list of just a few sites using Angular:Upwork.comFreelancer.comUdemy.comYoutube.comAny of those look familiar? If so, it’s because AngularJS is taking over the Internet. There’s a good reason for that: Angular- and other React-style frameworks make for a better user and developer experience on a site. For background, AngularJS and ReactJS are part of a web desig... →

Posted by PPCKirkI have been chewing on a keyword vs. audience targeting post for roughly two years now. In that time we have seen audience targeting grow in popularity (as expected) and depth.“Popularity” is somewhat of an understatement here. I would go so far as to say that I've heard it lauded in messianic-like “thy kingdom come, thy will be done” reverential awe by some paid search marketers. as if paid search were lacking a heartbeat before the life-giving audience targeting had arrived and 1-2-3-clea... →

Posted by willcritchlowBack when I started in this industry, it was standard advice to tell our clients that the search engines couldn’t execute JavaScript (JS), and anything that relied on JS would be effectively invisible and never appear in the index. Over the years, that has changed gradually, from early work-arounds (such as the horrible escaped fragment approach my colleague Rob wrote about back in 2010) to the actual execution of JS in the indexing pipeline that we see today, at least at Google. In t... →

Posted by randfishInternal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week... →

Posted by ronell-smithThat sound you hear is the coming together of MozCon 2017. [You can hear that, right? It's not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree. MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place f... →

Posted by rjonesx.Alright, so here's the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right? User-generated content (UGC) can be an incredibly valuable source of content and organization, helping you build natural language descriptions and human-driven organization of site content. One common feature used by sites to take advantage of... →

Posted by Dr-PeteIt's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection between Featured Snippets in search and voice answers. For example, let's say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for "What do hedgehogs eat?" On desktop, you'd see a Featured Snippet like... →