The State of Links: Yesterday's Ranking Factor?

Posted by Tom.CapperBack in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links and PageRank had been to approximate traffic.SourceEssentially, back in the late '90s, links were a much bigger part of how we experienced the web — think of hubs like Excite, AOL, and ...