Свежие новости и отзывы о Moz

Как получить максимальную пользу от таких ссылок и избежать санкций Google? Этим вопросам был посвящён очередной выпуск Whiteboard Firday от Moz.... →

Posted by lkolowichIt’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not to.And they have a lot of choices.When inbound marketers like us are looking to generate more leads from our we... →

Posted by randfishWhen it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we'r... →

Posted by ronell-smith Dr. Pete throwing down at MozCon 2015, flexin' in his retro Gatorade shirt At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google's featured snippets during his talk, "Surviving Google: SEO in 2020": "Let's say you're No. 5 in a competitive query, and you're trying to get from No. 5 to No.1. That is incredibly difficult; that takes a lot of money, a lot of links, a lot of authority. You might be able to jump past No. 1 to No. 0 with this just by match... →

Posted by petewailesAs the web gets more complex, with JavaScript framework and library front ends on websites, progressive web apps, single-page apps, JSON-LD, and so on, we're increasingly seeing an ever-greater surface area for things to go wrong. When all you've got is HTML and CSS and links, there's only so much you can mess up. However, in today's world of dynamically generated websites with universal JS interfaces, there's a lot of room for errors to creep in. The second problem we face with much of ... →

Специалисты Moz заметили, что Google AdWords тестирует новое расширение для текстовых объявлений. С его помощью компании смогут сообщать о своих скидках и акциях. Тестирование проводится на всех устройствах. Масштаб эксперимента ограничен. Напомним, что на прошлой неделе AdWords обновил расширения цены. В результате они получили новый формат и поддержку 10 новых языков. А на днях пользователи заметили, […]... →

Posted by George-FreitagNow that location-based searches are growing about 50% faster than any other type of search on mobile, what are you going to do to make sure you’re working on the front lines of this new, local-focused world? Well, you can start by joining us in Seattle for MozCon Local 2017 on February 27–28 for a day full of in-depth workshops from LocalU followed by an all-day conference from the top local speakers and brands. You’ll come away with another level of understanding related to local s... →

Пит Мейерс (Moz) поделился скриншотом очередного эксперимента... →

Posted by Tom.CapperWhen we think of local SEO, we think of local packs, Google My Business listings, and local citations. While these things certainly are local SEO, they aren’t the whole picture. Local SEO can be split into three categories: Local pack results for organizations with local premises Organic results for organizations with local premises Organic results for organizations without local premises It’s the third category that I want to cover here today. This often-neglected and little-discussed a... →

Posted by samanthanobleIf you're not using your paid media in more creative ways than simply targeting customers at the buying stage, you've got a world of opportunity awaiting you. In today's Whiteboard Friday, we're delighted to have guest presenter Samantha Noble divulge 10 strategies for using your paid media to get your customers talking about you more and recommending you often. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHi, my name's Samanth... →

Posted by dudleycarr Today we’re excited to share our latest updates to Moz Local. Moz Local is unique in that it serves a large number of small business, enterprise, and agency customers. Today’s release has something for all of our customers, and we believe it’s an important step to providing the best value to everyone, independent of their size and shape. What are we announcing today? We’re announcing an exciting set of new functionality and integrations for local marketers to help them be more productiv... →

Posted by EarnedMarketingIf you’ve been to any SEO conferences over the past few years, you’ve likely heard something along the lines of this: "Links are still really important for organic search rankings. But the way we go about getting those links has changed… it’s now all about content marketing." The general premise is that great, "rank-worthy" content gets links, which in turn builds up your site’s authority, which subsequently gives a boost to the search rankings of both that specific content piece an... →

Posted by Alex-TSEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it. Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactl... →

На днях многие вебмастера заметили, что Google показывает неверную дату публикации контента в результатах поиска. Об этом говорят их сообщения на форумах Google Webmaster Help, Webmaster World, BlackHat World и Moz. На скриншоте ниже Google указывает, что пост был опубликован 30 декабря 2014 года. На самом деле он был размещён 11 января 2016 года. Сотрудники поиска знают об ошибке и работают […]... →

Over the past few days, a bug has creeped into the Google search results where the date shown in the snippets in the search results is wrong. There are many many threads about this including at Google Webmaster Help, Moz...... →

Posted by alexis-sandersSEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes we lose sight of the overarching picture: that Google’s (sometimes magical) results are built upon an algorithm seeking conversation.Algorithms can (and do) solve many problems, but having one match the conve... →

Posted by randfishLonger, more thorough documents tend to do better in the search results. We know that's true, but why? And is there a way we can use that knowledge to our advantage? In today's Whiteboard Friday, Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for gaining an edge over your competitors when it comes to meeting searchers' needs. →

Posted by Dr-PeteGoogle Home, Google's latest digital assistant, is part of a broader market experiment in voice-only search. While the hardware is new, Google has been building toward this future for a while, and one of the clearest examples is the introduction of featured snippets to answer questions in search. For example, if I ask Google: "What is a moonshot in business?" I get this answer... In desktop search, Google also returns a set of traditional organic results, and, in some cases, ads, news resul... →

Posted by ronell-smith (Original image source) The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he's been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is invaluable for search. When the time comes for Q&A, he nearly leaps out of his chair before announcing that he's asking a question for pretty much the entire room. "How do I know what content I should create?" he asks. "I work at a small company.... →

Posted by rjonesx.Existential threats to SEORand called "Not Provided" the First Existential Threat to SEO in 2013. While 100% Not Provided was certainly one of the largest and most egregious data grabs by Google, it was part of a long and continued history of Google pulling data sources which benefit search engine optimizers. A brief history Nov 2010 - Deprecate search API Oct 2011 - Google begins Not Provided Feb 2012 - Sampled data in Google Analytics Aug 2013 - Google Keyword Tool closed Sep 2013 - Not ... →