Posted by ronell-smith
(Original image source)
The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he's been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is invaluable for search.
When the time comes for Q&A, he nearly leaps out of his chair before announcing that he's asking a question for pretty much the entire room.
"How do I know what content I should create?" he asks. "I work at a small company....