Posted by WhitesparkHave you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”
For example, take a look at the results I get for “plumbers”:
(Searched in an incognito Chrome browser on PC in Edmonton)
Here’s a quick summary of the basic local ranking factors for the businesses in this local pack:
Notice that:
None of the businesses have claimed/verif...