Posted by Alex-TTo measure, or not to measure?
When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?”
For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics a...