Posted by willcritchlowWe want to be able to answer questions about why one page outranks another.“What would we have to do to outrank that site?”
“Why is our competitor outranking us on this search?”
These kind of questions — from bosses, from clients, and from prospective clients — are a standard part of day-to-day life for many SEOs. I know I’ve been asked both in the last week.
It’s relatively easy to figure out ways that a page can be made more relevant and compelling for a given search, and it’s strai...