Penguin 4.0: Was It Worth The Wait?

Posted by Dr-PeteFor almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time. September has been a very volatile month for the SERPs (more on that later in the post), but here’s what we’re seeing in MozCast for the past two weeks, including last night: In a normal month, a temperature of 82°F would be s...