Свежие новости и отзывы о Moz

Компания Moz официально объявила о сокращении штата компании на 28% и пересмотре дальнейшей стратегии бизнеса. По официальной версии руководства, решение об увольнении ряда сотрудников связано с тем, что агентство намерено сосредоточиться исключительно на профильной деятельности, связанной с SEO. «Мы направим наши усилия на основную SEO-деятельность, такую как: отслеживание позиций; разработку семантики; работу с дублированным контентом; on-page оптимизацию; […]... →

Posted by randfishWhen Google says jump, it's hard not to jump. Often we take the words of Google representatives as edict and law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the "Big G" makes a statement about SEO.Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans. Welcome to another edition ... →

Many of us have really good friends and colleagues at Moz. In fact, I've known Rand Fishkin since before there was a Moz/SEOMoz...... →

Posted by andrewchocoMost people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results. We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success. More specifical... →

Posted by TaliaGwAllow me to start with a quick summary of this article: There's a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.)At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately, condensing all that desktop content into s... →

Posted by SarahBirdHi Moz community,We wouldn’t be here without you so I wanted to give you a brief update on some big changes happening at Moz.Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no longer offer Moz Content or Followerwonk. How is Moz’s strategy changing? Back in 2012, we started to invest in a broad feature set because we wanted to serve all aspects of inbound marketing.... →

Posted by rjonesx.Let's start with the happy ending, which is actually a happy beginning, too. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner's dramatic shifts in data availability and reporting. You probably haven't noticed any changes in our keyword volume, and you probably won't notice any going forward, which is just how we built it to begin with: resilient, evolving, and t... →

Posted by Casey_MerazIn this article I'm going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. If there's one thing that's consistent about Google, it's the fact that it's always changing. Over the years we've seen many changes in local search. The most recent changes included ads that display in the 3 pack of local results, leaving only two positions. Since Google removed the... →

Posted by MarkPrestonSEOBefore we get into this article, I just want to say that if you are wanting to build a brand, doing it through exact match domains is not the best idea. I selected an exact match domain for myself, however, as I wanted to build up my personal brand. What has happened was purely an accident, but proves that exact match domains (EMDs) or partial match domains (PMDs) really do work — and work very well. My story Back in April 2016, after spending 15 years building digital marketing agen... →

Posted by randfishYou've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them?In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcriptio... →

Posted by livenetAs the owner of a website that offers private tutoring, I'm always looking for ways to optimize our processes in order to increase leads and sales. The original offerFor years, we offered an inexpensive 30-minute trial lesson so prospects would be able to check out our services and, if they liked it (and 80% did), purchase a package of English lessons. This way, we were able to filter the prospects for those who were serious about learning English and committed enough to pay a small amount ... →

Posted by Lesley_VosThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.I write every day for my blog as well as other publications. I'm a big fan of guest posting, and every day I do everything I can to reinforce better writing. The problem: Content creation is time-consuming.Content marketers deal with multiple tasks: social media content... →

Posted by nikkielizabethdemereI could watch Patrick Stewart facepalm all day. Through the wonder of GIFs, I’ve actually done just that, going into giggle-fits on every rotation. Looped hilarity aside, GIFs are quickly spreading beyond Reddit and Tumblr and into mainstream marketing, and for good reason. They're highly effective at achieving the KPIs every marketer wants: Better open rates, more views, and higher conversions. Also, people love ’em. Email marketers can especially benefit from adding GIFs to t... →

Posted by DaveSottimanoLet’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer. I’m really pleased with the results of various bits of training I’ve put together for successful juniors over the years, so I think it’s time to share. This is a Junior SEO task list designed to... →

Posted by George-FreitagDuplicate listings have been a plague to local search marketers since local search was a thing. When Moz Local first introduced duplicate closure in the fall of 2014, the goal was to address the horribly time-consuming task of finding and closing all those duplicate listings causing problems in Google, Bing, and various mapping platforms. Though we’ve consistently been making improvements to the tool’s performance (we’ll get into this later), the dashboard itself has remained largely... →

Posted by larry.kimConversion rate optimization (CRO) has been around since the beginning of the web. Historically, a lot of the time and attention has been spent on the on-page elements — headlines, copy, calls-to-action, forms, and design — to increase conversions. Although optimizing on-page elements to maximize conversions still can and does have tremendous value, isn't there a better way forward? Absolutely! There are several ways to increase your conversion rate by as much as 5x. But the smarter way t... →

Posted by EricaMcGillivrayAll the puzzle pieces have come together, and MozCon 2016 is ready to rock! Over the past week, I've had the pleasure of peeking at our speakers' outlines, and I cannot wait. Whether you're looking to for the latest SEO information, ready to tackle mobile's biggest issues, wanting to push your content to 10x, or generally wanting to absorb everything online marketing, it's going to be so good. If you're reading this post and remembering you haven't bought your ticket yet, I'll paus... →

Posted by CraigBradford Strategy is hard enough if you understand it. It's even harder if you don't. If you understand it, you realize it's made up of many moving parts. If you don’t, the best you’ll come up with is some version of operational efficiency: building more links, writing more blog posts, making more video. Those activities aren’t strategies — and if you fail to differentiate your plan, you’ll find yourself forever chasing those who started before you, or falling behind better-funded competitors... →

Posted by brianleejacksonAs marketers, we all want to achieve better ranking in the SERPs. Even with Google's recent design changes with ad placements, a lot of businesses and bloggers still rely a lot on organic search, and it isn't going anywhere anytime soon. Besides creating amazing content, building backlinks, and creating social signals; speeding up your website is a great way to help Google index and rank your site faster. Implementing a content delivery network (CDN) can be an easy way to see faster... →

Posted by randfishWhat's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic balance of both. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Wh... →