Posted by larry.kimConversion rate optimization (CRO) has been around since the beginning of the web. Historically, a lot of the time and attention has been spent on the on-page elements — headlines, copy, calls-to-action, forms, and design — to increase conversions.
Although optimizing on-page elements to maximize conversions still can and does have tremendous value, isn't there a better way forward? Absolutely!
There are several ways to increase your conversion rate by as much as 5x. But the smarter way t...