Свежие новости и отзывы о Moz

Posted by brianspattersonIt was my first day at my new gig as a federal government IT consultant in Washington, D.C. I was slogging through the typical onboarding paperwork when a senior partner dropped by, introduced himself, and handed me a paperback book. “Read and implement this,” he said. The cover read The Trusted Advisor by David H. Maister, a book with a sole focus on “the ability to earn the trust and confidence of clients.” “Client management must be important,” I thought. This encounter occurred ... →

Posted by randfishSEOs and executives speak different languages. It's a simple fact, but it's one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and challenges could be what's standing between you and getting the C-suite buy-in that's integral to your success. In today's Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually c... →

Posted by Roxana_Nelson[Estimated read time: 4 minutes] This is going to be an exciting year for MozBar. I’m happy to announce that we’ve got something new that will help you save a ton of time tuning your on-page SEO. (New to MozBar? Learn more about our free SEO toolbar extension available in the Chrome store.) We've added Page Optimization to MozBar Premium!If you want to dive right in, download MozBar for Chrome. To access the Page Optimization feature, you'll need to be logged in to your Moz Pro accoun... →

Posted by SimonPenson[Estimated read time: 17 minutes] On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of "cool digital marketing trends" and things to be seen talking about, it's become the poor relative of many a hyped "game-changer." I’m here to argue that, in being distracted by the topics that may be more "cutting-edge," we're leaving our most valuable assets unloved and at the mercy of underperformance. This post is designed not only to make ... →

Posted by EmilySmith[Estimated read time: 10 minutes] As anyone who's contributed to business development at an agency knows, it can be challenging to establish exactly what a given prospect needs. What projects, services, or campaigns would actually move the needle for this organization? While some clients come to an agency with specific requests, others are looking for guidance — help establishing where to focus resources. This can be especially difficult, as answering these questions often requires large... →

Posted by KatyDeLeonSince its launch in 2005, Google Analytics has been one of the most important tools that marketers have had at their disposal. If you want to understand what’s happening on your website and why, there’s really no better solution. That’s because although it was originally just a tool for measuring website traffic, over the years it has evolved into a highly sophisticated web analytics service. Ask anyone who uses it, and they’ll tell you that it’s capable of serving up an astonishing leve... →

Posted by Cyrus-Shepard[Estimated read time: 11 minutes] How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article. In 2003, Google engineers filed a patent named Information retrieval based on historical data that shook the SEO world. The patent not only offere... →

Posted by AngularThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 8 minutes] As SEOs, we often find ourselves facing new changes implemented by search engines that impact how our clients' websites perform in the SERPs. With each change, it's important that we look beyond its immediate impact and think about its futu... →

Posted by randfishThe long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net. Cli... →

Posted by Sheena_Schleicher[Estimated read time: 23 minutes]A number of years ago I sat in on a webinar that covered behaviors of great SEOs, a topic that really intrigued me as a young but experienced digital marketer wanting to grow in the space. Through a variety of interactions in response to the presentation, mostly sharing how each person worked with brands to get things done, someone used the phrase "SEO Enabler" to describe my approach.I liked the concept and went on to frequently refer to myself as... →

Posted by jocameron[Estimated read time: 15 minutes] Welcome to the fifth installment of our educational Next Level series! Last time, we led you on a journey to perform a heroic site audit. This time around we're diving into the subject of long tail keywords, equipping you with all the tools you'll need to uncover buried treasure. One of the biggest obstacles to driving forward your business online is being able to rank well for keywords that people are searching for. Getting your lovely URLs to show up in... →

Posted by Daniel_Marks[Estimated read time: 6 minutes] This was one of the first television commercials to ever air: Talking to the camera on a mic was the obvious way to leverage television: after all, that's how radio commercials worked. Now, advertisers could just put radio commercials on television. What an exciting new advertising medium! As it turns out, putting radio commercials on television wasn’t really the best use of this new medium. Sound familiar? This seems awfully similar to the current prac... →

Posted by AngularAs SEOs, often find ourselves facing new changes implemented by search engines that impact how our clients' websites perform in the SERPs. With each change, it is important that we look beyond its immediate impact and think about its future implications so that we can try to answer this question: "If I were Google, why would I do that?"Recently, Google implemented a series of manual penalties for that affected sites deemed to have unnatural outbound links. Webmasters of affected sites recei... →

Posted by serpschris[Estimated read time: 7 minutes] One of the biggest takeaways from SearchFest in Portland earlier this year was the rapidly rising importance of semantic search and structured data — in particular Schema.org. And while implementing Schema used to require a lot of changes to your site's markup, the JSON-LD format has created a great alternative to adding microdata to a page with minimal code. Check out Mike Arnesen's deck from his SearchFest talk, "Understanding & Facilitating Semantic Se... →

Posted by George-FreitagWhether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery. With answers for business owners, SEOs dabbling in local search, and those at enterprise-level searching for a broad solution, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!). Click on the whiteboa... →

Posted by RuthBurrReedy[Estimated read time: 16 minutes] On February 17th, sports news and opinion blog SB Nation posted a longform story titled “Who is Daniel Holtzclaw?” The story, which took a sympathetic viewpoint on convicted rapist Daniel Holtzclaw, sparked a huge amount of controversy among SB Nation readers and garnered the blog a great deal of media attention. It took less than 24 hours for SB Nation to pull the piece, calling it “a complete failure.” In the aftermath, SB Nation’s parent company, V... →

Posted by BopDesignThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 6 minutes] We’ve been pitched a blog post about hoverboards. While hoverboards are pretty cool and I’d like to own one, our business and our blog have absolutely nothing to do with hoverboards. Why did we get pitched a post about hoverboards? Most l... →

Posted by randfishIt's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. And I'm not alone: And that's just a sampling of the many, many kind pieces of feedback we've received the last few weeks (OK, there's even more than that... just keeps going). But today, we're upgrading it further with three of the most requested features since launch. Keyword volume is now internationalSince launch... →

Posted by MiriamEllis[Estimated read time: 7 minutes] Coworking office spaces have existed for more than a decade around the globe, and I consider it a testament to their growing popularity for start-ups and agencies that I’ve been seeing an increasing number of questions about them in recent times at places like the Moz Q&A forum and elsewhere. The burning question on everybody’s mind is: do coworking locations meet or fall afoul of the official Guidelines for Representing Your Business On Google? This art... →

Posted by katykatztxImagine launching a company without any research or a business plan — without having a concept of the market size, nor even knowing if there are any competitors. It would be absurd, right? As an entrepreneurship major in college, I spent a full year working on business plans, which are integral to a solid strategy and the backbone of most successful companies. Even the businesses that “got lucky” started with some semblance of a framework early on. Sure, there has been talk about busine... →