6 Mistakes to Avoid When Setting up and Using Google Analytics

Posted by KatyDeLeonSince its launch in 2005, Google Analytics has been one of the most important tools that marketers have had at their disposal. If you want to understand what’s happening on your website and why, there’s really no better solution. That’s because although it was originally just a tool for measuring website traffic, over the years it has evolved into a highly sophisticated web analytics service. Ask anyone who uses it, and they’ll tell you that it’s capable of serving up an astonishing leve...