Here’s How to Visually Map a Content Strategy

Posted by katykatztxImagine launching a company without any research or a business plan — without having a concept of the market size, nor even knowing if there are any competitors. It would be absurd, right? As an entrepreneurship major in college, I spent a full year working on business plans, which are integral to a solid strategy and the backbone of most successful companies. Even the businesses that “got lucky” started with some semblance of a framework early on. Sure, there has been talk about busine...