Свежие новости и отзывы о Moz

Posted by MatthewBarbyThe traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well. “The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary analytics platform, POUND. POUND enables BuzzFeed to predict the po... →

Posted by SMPoultonGoogle Analytics (GA) is a wonderful and powerful tool, but all too often it can lead to some poor decision-making based on incorrect Channel Grouping attribution. Of course, you should already have a well-defined and enforced UTM tagging strategy (if not, this excellent article from Annie Cushing will get you up to speed), but the continued, diverse expansion of the Internet often means you’ll never be able to account for all inbound traffic.Note: If you’ve never heard of Channel Groupin... →

Posted by KelseyLibert[Estimated read time: 9 minutes] In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit. If you’ve been at the content marketing game for a while, you probably agree with Rand. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’v... →

Posted by Dr-PeteFour years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than I ever expected, and I've learned a lot along the way, but there's one nagging question that I've never been able to answer with any satisfaction. Can we use past Google data to predict future updates?Before any analysis, I've always been a fan of us... →

Posted by randfishWhat have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit abou... →

Posted by alehbarysevichIf you are the marketing manager of a local business, then you know that building a strong online presence in your local community is the key to success in terms of attracting new customers, increasing word of mouth referrals, and maintaining customer loyalty. Therefore, it's important that you focus on building a presence that reaches your customers wherever they are online.In this post, I'll show you some ways to do just that.Complete your local listingsThe most important local inf... →

Posted by Kristina Kledzik[Estimated read time: 9 minutes] If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?” This is a question I’ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn't affect rankings immediately. That makes it hard to tie an individual link to SERP rankings incr... →

Posted by EricEnge[Estimated read time: 12 minutes] The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on continuing changes in mobile usage and in user expectations for mobile devices, and that means you should be, too. It means you need to have a mobile-first mentality. The investments by these com... →

Posted by n8dogWe run a Software as a Service business called Highrise that recently spun-off from Basecamp. As soon as we started looking at our users and some of the things they did, I noticed folks canceling their Highrise account a day after creating it. They didn't even bother to create any data. Just in, "Nah," and out.We had to find a way to fix this.Luckily, by using a technique uncovered via our onboarding emails, we were able to remedy the problem. We did it using insight from a secret tool in our... →

Posted by JoyHawkins[Estimated read time: 7 minutes] I regularly hear things in the Local SEO world that many people believe, but which are completely false. I wanted to put some of these myths to rest by listing out the top 9 Local SEO myths that I run into most frequently. 1. Deleting your listing in Google My Business actually removes the listing from Google.Business owners will often question how they can get rid of duplicate listings on Google. One of the more common things people try is claiming the d... →

Posted by larry.kim[Estimated read time: 13 minutes] Does organic click-through rate (CTR) data impact page rankings? This has been a huge topic of debate for years within the search industry. Some people think the influence of CTR on rankings is nothing more than a persistent myth. Like the one where humans and dinosaurs lived together at the same time — you know, like in that reality series "The Flintstones"? Some other people are convinced that Google must look at end user data. Because how in the world ... →

Posted by randfish[Estimated read time: 9 minutes] Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're ... →

Posted by MoosaHemaniAn effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers.Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product.Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic.In this post, I'll discuss the elements that make a product page captivating for visit... →

Posted by ronell-smith[Estimated read time: 8 minutes] One of my most memorable interactions in college took place in English 202, when my professor would have us come to the front of the class and share with him (while seated in a chair right beside his desk) what our thesis was for the assignment we'd be working on for the first half of the semester. In nearly every case, my thesis was too long, something my professor had no truck with. "Smith," he'd say, "if you cannot explain it in a sentence, you don't... →

Posted by adamf[Estimated read time: 6 minutes] Just a few months back I wrote a blog post reviewing Moz Pro in 2015 and shared some of our lofty goals for 2016. Now that we're a quarter of the way through the year, I wanted to share some of the progress we've made and offer a glimpse into other great SEO features we'll be working on over the next three months. Want to learn more about Moz Pro? Campaign rankings leveled up We overhauled Moz Pro's rankings architecture, dramatically improving response times ... →

Posted by adamfJust a few months back I wrote a blog post reviewing Moz Pro in 2015 and shared some of our lofty goals for 2016. Now that we're a quarter of the way through the year, I wanted to share some of the progress we've made and offer a glimpse into other great SEO features we'll be working on over the next three months. Want to learn more about Moz Pro? Campaign rankings leveled up We overhauled Moz Pro's rankings architecture, dramatically improving response times and unlocking all kinds of new fe... →

Posted by Kenia[Estimated read time: 9 minutes] The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019. Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US. Looking at these stats, it’s clear that video will continue to be a... →

Posted by Kenia[Estimated read time: 9 minutes] The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019. Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US. Looking at these stats, it’s clear that video will continue to be a... →

Своими наблюдениями по этому поводу поделился Пит Мейерс (Moz)... →

Posted by Celine.MirzaianWhen it comes to advertising, Facebook is on a roll. In the past year, the $245 billion social platform has shined bright for advertisers and brands by introducing several new ways for them to reach their audiences. We saw Facebook lead ads generating exactly what the ad type promises, leads. Additionally, Dynamic product ads were introduced in order to allow businesses to promote multiple products to the most relevant people.In late February, Facebook announced the official release... →