Great Content ≠ Long-Form Content

Posted by randfish[Estimated read time: 2 minutes] Yes. I've read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren. Not sure where the idea that "great content" = "really, really long content" came from, but we need to dispel that myth.— Rand Fishkin (@randfish) March 30, 2016 But, that does not make long-form content the same as great content. It does not make long-form content the goal of every con...