Here’s How Personalized Emails Helped Turn Our Brand Around

Posted by n8dogWe run a Software as a Service business called Highrise that recently spun-off from Basecamp. As soon as we started looking at our users and some of the things they did, I noticed folks canceling their Highrise account a day after creating it. They didn't even bother to create any data. Just in, "Nah," and out.We had to find a way to fix this.Luckily, by using a technique uncovered via our onboarding emails, we were able to remedy the problem. We did it using insight from a secret tool in our...